Digital Marketing Specialist

This role will support our clients marketing efforts while the current marketing manager is on Maternity Leave. Its purpose will be to execute on existing marketing strategies to drive acquisition of new leads, while also keeping client top of mind with existing customers and prospects. The ideal candidate has strong digital marketing technical capabilities, be a curious problem solver and be able to quickly fit in and begin executing.Responsibilities and Duties:● Owns the day-to-day website and email marketing production and development process, including the creation of email templates and landing pages to support digital lead generation activities. Other duties include:○ Creating and Sending one (1) Weekly Marketing Email○ Posting 2x or more to primary social channel (LinkedIn)○ Working with Customer Support to create and distribute monthly webinar promotional materials○ Creating and Distributing 2024 Client User Conference promotional materials● Works closely with the internal sales team to implement effective acquisition, engagement, retention and cross-sell campaigns for prospects and current customers.● Partners with a cross-functional team and other partners to investigate smarter targeting capabilities, track key digital engagement metrics, and assess opportunities for improving data and efficient team operations.● Working with an outside agency to plan and execute on Q4 marketing campaignDesired Qualifications:● Demonstrated success building and automating lead generation strategies for B2B (ideally SaaS); knowledge of SaaS software sales cycles & marketing funnel helpful.● 3+ Years of email marketing experience, demonstrating success with implementing multiple acquisition and nurture campaign strategies.● Extensive experience with WordPress (& Elementor), Google Analytics, MailChimp, Sendgrid and Salesforce● Can translate a design (both creative mock-ups and conceptual ideas) into a plan of action for development and resources needed.● Excellent oral and written communication skills, including the ability to interface with remote offices and agencies.● Education: Bachelor’s degree in Marketing, Communications, Digital Media or technically relevant field is preferred, though not required.