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Senior Market Research Manager

Job Title: Senior Market Research ManagerClient Location: REMOTE EST/CST preferredStarting: 01/06/2025Salary/Pay Rate: $35-40 per hour W2Firm, non-negotiable: YesHours: Full-timeDuration: 5 Months with Possible ExtensionJob Description:One of Aquent's leading healthcare clients is looking to add a Senior Market Researcher to their team. The goal of the Market Research team is to discover and illuminate insights into market conditions and customers’ wants and needs to reduce risks and maximize opportunities for our client, all in service of improving the health of the people we serve.The Senior Market Research Professional works with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. This role will focus on supporting our department’s research operations, vendor management, and providing research support, as needed. They will play a pivotal role in insuring that the internal business teams understand and hear the voice of the customer through efficient and insightful research processes and solutions.Their key actions and responsibilities in each research project are:• Support Market Research Department’s research operations by evaluating and streamlining processes and workflows regarding vendor management, tracking department projects, and reporting performance metrics.• Provide as-needed research support to the Market Research Department by:o Determining the key business questions to be answeredo Selecting the right research audienceo Working with external vendor(s) to identify the best research methodologyo Selecting an appropriate vendor from our approved set of research partnerso Securing research sample internally (if not using a panel)o Sourcing internal data as well as secondary data for counts, weighting , incidenceo Gaining approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory complianceo Project managing the vendor through the researcho Vendor conducts data analysis and provide initial report. Senior Market Research Professional works in conjunction with the vendor to deliver a final report focused on true insights and direction to the business.o Presenting insights to all stakeholders• The Senior Market Research Professional may also assist other researchers on the team in larger, more complex project and assignments.Required Qualifications• Bachelor's Degree in Marketing, Market Research, Data Analytics, Communications or Business.• 5 or more years of market research experience and direct project management experience in healthcare.• Strong problem-solving mentality with an ability to develop efficient processes and maintain organization of complex systems.• Experience managing third-party research vendors by ensuring alignment of vendors with department’s research best practices, delivering high-quality research insights, and adhering to all applicable policies and protocols.• Understanding of and experience with a variety of research methodologies.• Project Management experience.• Experience using both primary and secondary sources of data to feed research design and results.• Ability to take data and turn it in to a compelling story through insight, data visualization, key implications.• Strong presentation skills and experience communicating complex and functional strategies to senior management.• Must be passionate about contributing to an organization focused on continuously improving consumer experiences.Preferred Qualifications• Experience using and developing agile research support for quick-turn research insights.• Experience developing, managing, and leveraging internal research panels as primary research audience.• Experience developing a sense of community amongst internal research panels to increase insights derived from participants.• Experience developing and programming surveys in popular online survey platforms.• Experience developing discussion guides and conducting interviews with diverse audiences.• Experience working with diverse research groups such as Multicultural, Low Income and Disabled.• Master's degree or other graduate degree.• Experience in the health insurance industry.The target hiring compensation range for this role is $36.71 to $40.79 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.About Aquent Talent:Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.Client Description:Are you ready to be part of a leading health and wellness organization that prioritizes the well-being of individuals and communities? Our client, a prominent player in the healthcare industry, is actively seeking talented professionals to join their dedicated team. With a focus on comprehensive healthcare solutions and a commitment to enhancing the quality of life for all, this organization is at the forefront of innovation and compassionate care. If you are passionate about contributing to positive health outcomes and enjoy working in a collaborative, forward-looking environment, we invite you to explore opportunities with us. Join a team dedicated to making a lasting impact on the future of healthcare and well-being.

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What You Should Know About Senior Market Research Manager, Aquent

Are you an experienced Senior Market Research Manager looking to make a real impact in the healthcare industry? Aquent, a leader in connecting talent with top brands, is seeking a Senior Market Research Manager to help illuminate insights into market conditions and customer needs. This exciting opportunity allows you the flexibility of a remote position, preferably working within the EST or CST time zones. In this role, you'll collaborate closely with marketing partners and various lines of business to shape a strategic agenda that guides their research initiatives. Your expertise in evaluating processes, managing vendors, and extracting key insights will be crucial in ensuring that internal teams understand and act on the voice of the customer. You'll guide research projects from start to finish, working with vendors to ensure that high-quality data analysis translates into actionable insights. The ideal candidate will have a bachelor's degree in Marketing, Market Research, or a related field, along with over five years of relevant experience, particularly in healthcare. We're looking for someone who's not only skilled in managing complex projects and third-party vendors but is also passionate about improving consumer experiences as part of a forward-thinking organization. If you're ready to shape the future of health and wellness through research, we want to hear from you!

Frequently Asked Questions (FAQs) for Senior Market Research Manager Role at Aquent
What are the primary responsibilities of a Senior Market Research Manager at Aquent?

The Senior Market Research Manager at Aquent is responsible for defining strategic insight needs alongside marketing partners, managing research projects, and overseeing vendor relations. This role involves evaluating research operations, ensuring the alignment of internal and external stakeholders, and delivering insightful reports to guide decision-making within the company.

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What qualifications are needed for the Senior Market Research Manager role at Aquent?

Candidates for the Senior Market Research Manager position at Aquent should hold a bachelor's degree in Marketing, Market Research, or a related discipline. They must also possess at least five years of market research experience, particularly in the healthcare sector, and demonstrate strong project management skills.

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How does Aquent support the professional development of its Senior Market Research Managers?

Aquent offers its Senior Market Research Managers various opportunities for professional development, including access to free online training through Aquent Gymnasium. This focus on continuous improvement enables managers to stay current with market research trends and methodologies.

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What experience is preferred for the Senior Market Research Manager position at Aquent?

Preferred candidates for the Senior Market Research Manager role at Aquent will have experience in agile research practices, managing internal research panels, and developing comprehensive survey methodologies. A master's degree and familiarity with the health insurance industry would be advantageous as well.

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What makes the Senior Market Research Manager position at Aquent unique?

The Senior Market Research Manager position at Aquent stands out due to its focus on improving health outcomes through data-driven insights. The opportunity to work remotely and collaborate with a team dedicated to innovation and compassionate care in the healthcare industry makes it truly unique.

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Common Interview Questions for Senior Market Research Manager
Can you describe a successful market research project you managed?

In answering this question, describe the project's objectives, your specific role, the methodologies you implemented, and the key findings you derived. Highlight how these insights influenced strategic decisions.

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How do you select the right research methodology for a project?

Explain your approach to understanding project goals and audience needs. Emphasize your experience with both qualitative and quantitative methods, and discuss how you determine the best fit based on the research questions.

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What experience do you have with vendor management?

Detail your past experiences managing third-party vendors. Discuss how you ensure their alignment with research best practices, maintain communication, and assess the quality of their work.

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What strategies do you use to ensure the insights gained from research are effectively communicated to stakeholders?

Discuss your methods for translating complex data into engaging narratives, utilizing data visualization tools, and tailoring presentations to suit the audience's understanding and expectations.

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Can you share an instance where you faced a significant challenge in a research project and how you overcame it?

Be specific about the challenge, your problem-solving process, and the outcome. This showcases your resilience and ability to adapt under pressure.

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How do you stay current with market research trends and methodologies?

Share the resources you engage with, such as industry publications, webinars, and professional networks. Highlighting your commitment to continuous learning will resonate well with interviewers.

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Describe your experience working with secondary data.

Talk about how you identify, source, and leverage secondary data to enhance your research efforts. Provide examples of how this data has informed your decision-making.

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How do you prioritize multiple research projects at once?

Explain your organizational strategies and tools. Share how you assess project urgency, impact, and resource availability to effectively manage your workload.

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What factors do you consider when determining the target audience for research?

Discuss your process in identifying key demographics, psychographics, and behavioral traits, as well as how this targeting aligns with the objectives of the research.

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What role does feedback play in your research process?

Emphasize the importance of feedback at every stage of research, from initial design through final reporting. Discuss how you seek out input and how it influences project outcomes.

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Full-time, remote
DATE POSTED
December 17, 2024

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