Job details

Growth Marketing Manager

About Arcade:

Arcade started with a simple idea: why not make your product interactive so customers can try it before buying? Our mission is to empower the product-led growth economy. We aspire to support the next generation of founders by helping them tell the stories of their products and helping future customers discover these products. This will, in turn, provide economic freedom to builders.

At Arcade, we believe in 'Demo-Driven Development'. It's the concept of moving fast—shipping, learning, failing, and winning fast. Interactive demos—like Arcade—allow teams to understand why, how, and where their audience gets value from their products. More than 10,000 teams leverage Arcade to tell better, more engaging product stories, and we need your help spreading the word! Culturally, we are a team of ex-Atlassians, AngelList, and Shopify teammates. We believe in building easy-to-use and beautiful products and that we have the potential to change how software companies showcase their product at every stage.

About the role:

We’re looking for a creative and eager marketer to own the scaling of our demand generation engine. You will be crucial in driving revenue growth through strategic marketing initiatives supporting our self-serve. You will work closely with the sales and product teams to align efforts, run experiments, and use data and analytics to measure and improve performance.

You fit this role if you enjoy storytelling, have a bias for action, and are excited about having creative reins to define and build our top-of-the-funnel strategy. We want someone who is ready to build, iterate, and ship at speed and loves it.

What you’ll do:

You’ll partner with the Head of Marketing to take our acquisition efforts to the next level. The scope of this role includes:

Own channels: Build and execute multi-channel demand gen strategies to drive measurable growth across new and existing channels: paid search, paid social, retargeting, email, SEO, partnerships, community, etc.
Ideate and run experiments: Partner with the go-to-market team to run consistent experiments in and out-of-product.
Develop relationships: Identify and build relationships with partners, influencers, and communities to increase brand awareness and foster customer champions.
Storytelling: Identify opportunities to develop stories and campaigns that drive discovery and adoption of Arcade — such as customer stories, best practices, and product development.

Who you are:

Must have:

Bias to action: You are proactive and can take a project from concept to completion. Moving quickly and learning fast excites you. If you see an anomaly, your instinct is to dive in and figure it out.
Analytical: You can analyze and optimize campaigns at each customer journey stage, leveraging A/B testing and other optimization techniques to improve performance and make data-driven decisions.
Creative: You can develop campaign concepts and brainstorm new ways to market Arcade across different channels.
Integrator: You can effectively define and communicate your efforts and bring functions together to execute your plans.

Nice to have:

Storyteller: You are highly skilled at understanding the customer's voice and translating that into content and campaigns that engage and resonate with our core personas.
Visual taste: This role involves generating content (often with Arcade!) and building brand awareness. You have a keen eye for great design and aesthetics and know that the details matter.
Technical experience: You’re passionate about utilizing best-in-class marketing tools, enjoy solving technical challenges, and have a knack for optimizing workflows.
Sales exposure: You understand sales techniques and strategies and have experience developing nurture campaigns to move deals through the pipeline.