Senior Manager, Market Planning

As a Senior Manager, Market Planning at Arcellx, you will lead primary market research projects, analyze insights, and work collaboratively with various teams including commercial and strategy groups. Your role will encompass defining research objectives, producing competitor target product profiles, and preparing market insights that are vital during pre-launch, launch, and post-launch phases.

To qualify for the Senior Manager, Market Planning position at Arcellx, candidates should possess at least a Bachelor’s degree with a minimum of 5 years of experience in leading market research or a Master’s degree with at least 3 years of relevant experience. A strong background in market research methodologies, particularly in biotech, is essential, along with exceptional project management skills.

In your role as Senior Manager, Market Planning at Arcellx, you'll collaborate closely with a variety of teams and stakeholders including marketing, commercial analytics, and external partners like Kite Pharma. This cross-functional collaboration is crucial for gathering insights and formulating effective market strategies for the launch of anito-cel.

The Senior Manager, Market Planning plays a pivotal role in ensuring that anitocabtagene autoleucel (anito-cel) reaches patients in need. By conducting detailed market research and integrating insights, you will help shape strategies that ultimately enhance treatment options for multiple myeloma patients, making a meaningful difference in their treatment journeys.

At Arcellx, we value character, audacity, determination, collaboration, and originality. As a Senior Manager, Market Planning, aligning with these values means you will take initiative, work collaboratively, respect diverse viewpoints, and remain committed to always doing what is right, all while making impactful contributions to our mission.

In prioritizing tasks for market research projects, I assess the timelines, strategic impact, and resource availability. I also utilize project management tools to track progress and ensure communication with stakeholders, ensuring that critical deadlines are met while maintaining quality and accuracy.

Certainly! In a previous role, we realized through market research that customers were looking for more personalized treatment options. This insight led us to pivot our strategy towards tailored therapies, which ultimately improved our market position and patient satisfaction.

I find that a combination of qualitative and quantitative methodologies works best. Conducting interviews and focus groups reveals depth and nuances, while surveys provide broader data that can be statistically analyzed. Together, they provide a comprehensive view of the market landscape.

I approach disagreements by fostering open communication and encouraging stakeholders to share their perspectives. I also emphasize the data and insights derived from research, helping to facilitate a discussion that focuses on collective goals rather than individual opinions.

To ensure accuracy, I implement a rigorous validation process that includes cross-referencing data sources, using reliable research tools, and collaborating with industry experts to confirm insights. Additionally, I incorporate peer reviews to enhance the quality of the findings.

I integrate competitive intelligence by continuously monitoring industry trends, analyzing competitor moves, and synthesizing this information with market research insights. This comprehensive approach allows us to adapt our strategies and respond proactively to competitive threats.

Communication is crucial in my role; it ensures that insights and strategies are clearly conveyed across various teams. By maintaining transparent communication, I enhance collaboration, allowing all stakeholders to understand the market landscape and work effectively towards shared goals.

Some of the key trends include personalized medicine, advancements in cell therapy, and increased focus on patient-centric approaches. These trends are directing how companies navigate market strategies and how new therapies are developed to meet patient needs more effectively.

To ensure compliance, I stay updated on industry regulations and incorporate them within our research protocols. Additionally, I work closely with legal and compliance teams to review our research methodologies and ensure adherence to applicable standards.

I’m deeply motivated by the opportunity to make a difference in patients' lives through innovative therapies. Working at Arcellx allows me to combine my passion for market research with a mission-driven approach aimed at combating cancer, which is incredibly fulfilling.