Community Marketing Manager - New York

Department: Commercial

Reports to: Regional Manager, NYC and Tri-State

Location: New York, NY

Your Opportunity at ARC’TERYX:

As the Community Marketing Manager for New York, you drive brand awareness in your region through community marketing: events, brand ambassadors, product seeding, and social media. You will collaborate with the brand marketing team to develop your region's yearly strategic direction for the Community Marketing program. Through networking with regional organizations, ambassadors, trail run clubs, climbing gyms, local businesses/associations, non-profit organizations, and wholesale partners in your market, you will be the brand activator within your local community to help inspire participation in outdoor activities and increase brand understanding throughout the region. As a genuine brand ambassador, you're deeply connected to your community and passionate about uniting people, projects, and events in line with Arc’teryx’s vision and values.

This role can be hired remotely within the greater New York metropolitan area. Preference will be given to candidates within one (1) hour of Manhattan. Business operations occur in the EST time zone. 

Meet Your Future Team:

The Community Marketing Manager is part of the Arc’teryx Commercial team. They lead the community marketing efforts for their region and collaborate closely with the Regional Manager, passionate retail store teams, all market stakeholders, the NA Community Director, and head office brand and marketing teams. 

• Leading regional community marketing strategy, execution, and leadership for all brand and outlet Arc’teryx stores in the greater New York metropolitan area, with a focus on the New York City epicenter
• Planning and executing local marketing campaigns to reach target consumers and endemic audiences
• Present and enroll in-season brand initiatives and briefs to regional teams, ensuring alignment, support, and execution within Arc’teryx stores.
• Recruiting, managing and collaborating with a team of regional ambassadors, athletes, and strategic partnerships on regional events, social media, and philanthropic work in your market
• Lead project management of regional events, including vendor management, asset management, cross-functional alignment, and event execution
• Develop and manage regional product seeding plans aligned with the North America seeding strategy
• Increasing brand awareness and brand sentiment through regional events, brand ambassadors, local partnerships, and consistent brand storytelling Increasing brand awareness and traffic to local stores through in-store event support, store ambassador support, and consistent storytelling
• Plan and execute monthly CRM marketing emails to drive in-store traffic in your region
• Support and align with the Community Content Curator, team member, in managing and scheduling content - engaging with the community through regional social media platforms, ensuring all content is regionally relevant and aligns with the global editorial calendar
• Leading and developing the Community Content Curator, team member, to ensure local and regional social channel growth through regional representation of the Arc’teryx brand and values
• Managing the community marketing budget for your region and reporting back quarterly on all initiatives
• Provide regional support to store teams to ensure community brand standards are maintained 

• Develop a regional community strategy that drives brand awareness and brand love with our target audiences
• Project managing bi-monthly regional events that acquire new email subscribers and authentically connect the community to the brand
• Developing strong relationships with regional retail teams to deliver high-quality in-store community events that drive traffic in store
• Develop and execute a product seeding list of ambassadors, key stakeholders, and opinion leaders in your region
• Consulting and developing a process for onboarding new regional ambassadors, athletes, and strategic partners 
• Delivering community onboarding in partnership with regional teams for new retail leaders
• Developing engaging activations to celebrate new store openings
• Coaching the Content Curator, giving guidance on content creation relevant to the region 

• You have 5+ years’ experience in Marketing, or Retail Marketing for sports or outdoor apparel companies
• You have outstanding oral and written communication skills, and a clear understanding of your impact
• You have strong demonstrated experience in project management, planning and execution.
• You have proven ability to set a clear vision, align your team around common goals and foster commitment to these objectives.
• You have a strong knowledge of the outdoor retail and community landscape for your region
• You are deeply connected to what is happening within your community.
• You effectively balance autonomy and collaboration
• You remain highly flexible and adaptable when faced with ambiguity
• You seek the best (not necessarily the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for leading is paralleled by your passion for getting outside and living it

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. 

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.  

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. 

Join us in creating positive change in ourselves, our communities, and the world. 

Live it. Get out there - the mountains make us better 

Disruptive evolution. In pursuit of better. Always. 

Commit. We set bold objectives and see them through.