Director, Market Research and Competitive Insights

The Director of Market Research and Competitive Insights at ARS Pharmaceuticals is responsible for delivering deep customer insights that inform business decisions across the product portfolio. This includes leading competitive intelligence efforts and gathering actionable market data to support strategic planning.

To be considered for the Director of Market Research and Competitive Insights at ARS Pharmaceuticals, candidates should possess a Bachelor’s degree in business or life sciences, with an MBA preferred, alongside a minimum of 8 years of pharmaceutical market research experience.

The Director supports business decisions at ARS Pharmaceuticals by delivering data-driven insights, analyzing market dynamics, and offering strategic recommendations based on thorough research and competitive analysis.

Essential skills for the Director of Market Research and Competitive Insights at ARS Pharmaceuticals include project management, exceptional communication, leadership capability, and expertise in both qualitative and quantitative market research methodologies.

The salary range for the Director of Market Research and Competitive Insights at ARS Pharmaceuticals is between $207,000 and $225,000, potentially including a discretionary annual performance bonus and a competitive benefits package.

When prioritizing research projects, consider alignment with business objectives, stakeholder input, and potential impact on company strategies. Show your understanding of the market landscape and highlight past experiences where you've successfully managed multiple projects.

Discuss a project where your research directly influenced a product's market strategy or improved customer engagement. Be specific about your role, the methods employed, and the outcomes achieved, showcasing your problem-solving and analytical skills.

Highlight your familiarity with both secondary data analysis, such as Rx data, and primary research techniques. Mention specific tools you've used and explain how these methods will help inform ARS Pharmaceuticals' market strategies.

Focus on your communication skills and past collaboration experiences. Explain how building relationships and actively involving stakeholders throughout the research process ensures all voices are heard and fosters a team-oriented approach.

Detail your experience with analytical tools like Microsoft Excel for data analysis and visualization, as well as any qualitative research software. Emphasize how these tools enhance your ability to present clear, actionable insights that drive business decisions.

Discuss how you start by setting clear objectives, then select appropriate methodologies and participant criteria. Share examples of your experiences in designing focus groups or interviews that glean valuable insights for new products.

Showcase your problem-solving skills by discussing a specific challenge you faced and how you navigated it. Emphasize your adaptability and the lessons learned that improved your future research practices.

Address the importance of combining secondary data with primary research for a complete market view. Discuss how you analyze trends from resources like IQVIA and Symphony to inform your insights and drive strategic decisions.

Emphasize your focus on actionable outcomes. Mention key performance indicators you track, such as stakeholder satisfaction, impact on decision-making, or improvements in market share that stem from your insights.

Talk about the importance of clear, concise presentations that focus on key insights and actionable recommendations. Highlight your experience in tailoring reports to different audiences to maximize comprehension and stakeholder engagement.