Digital Marketing Manager

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.  

Summary  

The Digital Marketing Manager leads digital content management and optimization for Aspen Hospitality brand websites, including thelittlenell.com and limelighthotels.com, and provides content support across all Aspen One brand websites. This role manages and implements SEO strategy for Aspen Hospitality brands and brings key messaging and initiatives to life through their websites. This role is focused on elevating the digital customer experience to capture new customers, drive direct bookings, increase incremental spend, and optimize user journey flows.  

The budgeted salary range for this position is $69,000 to $89,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline  

Applications for this position will be accepted until August 30, 2024.  

Essential Job Functions 

• Manages strategy and content for thelittlenell.com and limelighthotels.com, ensuring that content is accurate, informative, and timely 
• Assists with content updates across all Aspen One websites 
• Manages hospitality SEO strategy and implements best practices, site updates, content needs, and schema with the assistance of digital agencies 
• Works with website development vendor and digital product team to manage and groom hospitality maintenance backlog and implement new components and features to improve the user experience 
• Assists in developing cross-brand, multi-channel user journeys, implementing necessary site updates and site personalization 
• Collaborates across business units, digital marketing, content, and creative teams to ensure messaging and content consistency across digital platforms 
• Works in collaboration with digital product and UX teams, maintain and elevate look, feel and design of hospitality sites, prioritizing improvements to UX and guest journey based on analytics and data  
• Optimizes priority content and tools to reduce frictions for our guests including trip planning tools, leveraging heat maps and site analytics 
• Collaborates on digital roadmap projects and strategies 
• Aligns with content team to enforce adherence to content strategy across digital touchpoints, including brand guidelines  
• Works with creative teams to coordinate photo and video asset needs for website 
• Oversees Google My Business, Yelp, TripAdvisor, online reviews, OTA, and other third-party listings and optimizes for SEO  
• Works closely with analytics team to regularly analyze, report on, and distill website performance data, with actionable takeaways as appropriate  
• Recommends and implements updates and best practices to continually optimize website effectiveness and performance 
• Troubleshoots, resolves, or escalates website and app issues  
• Writes, edits, and proofs website content as needed 
• Other duties as assigned 

• Bachelor's Degree with preferred emphasis in digital marketing and/or IT 
• 2-5 years of experience with digital marketing in a related field  
• 2+ years of experience interfacing with technology & product teams   
• Possess a fundamental understanding of digital technologies as well as content management systems and tools and how they interface with websites and digital technology. Experienced Sitecore End User/Digital Marketing Suite preferred  
• Familiarity with digital strategy with regards to ecommerce, SEO, online conversion, strategic enhancements, personalization, usability testing, and next generation digital solutions  
• Experience managing multiple large and complex projects from initial planning stages through conception, design, execution, delivery, and ongoing support  
• Experience with mobile web presentation theory and responsive design methodologies, user testing, and mobile e-commerce a plus  
• Experience working with Google Analytics and reporting and core understanding of SEO/SEM and related tactics  

Supervision Given and Received  

Supervision Given: This position has no supervisory responsibilities.  
Supervision Received: Works under direct supervision of the Director of Digital Marketing tasks are assigned according to specific procedures, and work is checked frequently. Instruction, advice and assistance are readily available. 
 

Work Environment and Physical Demands  

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements   
• No adverse or hazardous conditions  
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50) 

Job Benefits 

Year Round: Salaried & Hourly (Full Time) 

This position is classified as a regular full-time position eligible for the following benefits: 

Enrollment dates differ across the various programs.   

• Health, Dental and Vision Insurance Programs 
• Flexible Spending Account Programs 
• Life Insurance Programs 
• Paid Time Off Programs 
• Paid Leave Programs 
• 401(k) Savings Plan 
• Employee Ski Pass and Dependent Ski Passes  
• Other company perks 
• Other company perks 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Skiing Company, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One/ Aspen Skiing Company / Aspen Ventures/ Aspen Hospitality is an equal opportunity employer.  

For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

As of March 11th 2022, Aspen One, Aspen Skiing Company, ASPEN Ventures & Aspen Hospitality will no longer require all active employees to be fully vaccinated in the workplace.