Head of Google Marketing Practice

About Assembly

At Assembly, we find the change that fuels growth. We apply this principle to the work we do with our clients and how we engage with our people. We are a modern global agency bringing together data, technology and talent to deliver a connected set of solutions for media + more to the best brands on the planet.

At Assembly, we also know our purpose is more than media. The agency is proud to have 10+ years in dedicated social and environment Impact work. In March 2022, we were named Ad Age’s first-ever Purpose-Led Agency of the Year atop the A-List, recognized for our purpose driven mission to leave the world better than we found it. We have created a culture where diversity of thought, experience, and background are valued.

When you become part of Assembly, you become part of a global community of digitally-led experts – with 1,600 people in over 20 countries and 30 office locations around the world who bring unmatched omnichannel media, data, and technology expertise and business consulting capabilities to help our brand partners find change and fuel growth.

Assembly is going through its next chapter of growth. We are a growth mind-set, meritocratic, and high-performance business with a progressive outlook in all that we do. To realise our potential in this next chapter we need some new skills and thinking.

The core DNA of Assembly resides in performance marketing and has ample deep technical expertise in providing digital solutions for leading brands. New and existing clients are asking us to extend that digital expertise across all media and connect the remaining nodes of traditional media with digital methods of execution, measurement and automation.

We were born the right way to do this - we are building out from a leading digital and technology capability and adding the rest; not trying to reverse engineer a traditional legacy business into a more modern version of itself.

Job Overview

We are seeking a dynamic and commercially minded Head of Google Practice to lead our team in driving significant growth within the Google Marketing Platform (GMP). This role will be instrumental in developing and executing strategic initiatives to expand our GMP client base, deepen existing client relationships, and demonstrate the value of the GMP suite of products to all our clients.

Responsibilities:

Business Development:

• Identify and pursue new GMP business opportunities.
• Develop and deliver compelling proposals and presentations.
• Collaborate with marketing teams to generate leads and close deals.

Strategy Development:

• Develop, execute and deliver a comprehensive growth strategy for the Google Practice, aligned with overall business objectives.
• Lead the selling and cross selling of GMP products
• Identify new market opportunities and develop targeted go-to-market plans including roadmaps and service offerings.
• Conduct in-depth market analysis to understand industry trends, competitor landscape, and client needs.

Team Leadership:

• Lead, develop, and expand a high-performing team of Google subject-matter experts.
• Foster a culture of innovation, collaboration, and continuous learning.
• Provide mentorship and coaching to team members to enhance their skills and performance.

Client Relationship Management:

• Develop and maintain strong relationships with key clients and Google stakeholders.
• Understand client needs and challenges and deliver tailored solutions.
• Work collaboratively with Assembly’s client leadership to Identify opportunities to expand client partnerships and increase revenue.

GMP Expertise:

• Possess deep expertise in the Google Marketing Platform, including Google Analytics 4, Display & Video 360, Campaign Manager 360, Search Ads 360 and other relevant platforms.
• Stay up to date with the latest GMP features and best practices.
• Provide thought leadership on GMP solutions, industry trends and their impact to the organisation

Performance Optimisation:

• Drive revenue and profitable growth for the Google Practice.
• Develop and implement performance metrics to measure team and individual success.
• Own & maintain the team P+L to track commercial success

Requirements:

• Proven track record of success in leading and growing a Google Practice within a digital marketing agency.
• Deep expertise in the Google Marketing Platform and digital advertising.
• Strong leadership and people management skills.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Must be a strong presenter to technical and business audiences.
• Ability to thrive in a fast-paced, dynamic environment.