Assistant Athletics Director for Marketing - Department of Athletics - Georgetown University

Assistant Athletics Director for Marketing - Department of Athletics - Georgetown University

Job Overview

he Assistant Athletics Director for Marketing create and executes marketing plans in specified sports for the Department of Athletics Athletic; and markets and promotes these events - using creativity, allocation of resources, and market analysis to increase both awareness of and attendance at events.

They create in-game activities, promotions, and an exciting atmosphere to enhance the enjoyment for attendees, and to improve the home field/court competitive advantage for Georgetown teams. The specific measures for success are attendance at home events, revenue generation (for applicable sports that currently include men’s and women’s basketball, men’s soccer, football and men’s/women’s lacrosse), and customer satisfaction metrics as defined by the annual athletic department customer survey.

In marketing and promoting events, the Assistant Athletics Director develops and executes a plan for community outreach to various youth and community programs, with a dual-purpose goal of enhancing the Georgetown brand and increasing attendance at events.

Marketing athletic events involves a heavy focus on attracting students to various events. As such, the Assistant Athletics Director is the primary contact for the leadership of Hoya Blue, the student spirit organization. They work with Hoya Blue in the development of the organization’s annual marketing and business plan, which includes promotional ideas balanced in a defined financial budget; and manage and advise the Pep Band, Cheerleaders, Mascots and dance teams who perform at various games.

The Assistant Athletics Director works closely with the Director of Ticket Sales and Operations to ensure that all revenue and attendance opportunities are being maximized. Interactions include but are not limited to various integrated promotional ideas, targeted group sales activities, highlighted promotional events, and other PR opportunities.

As well, they oversee operations of the GUHoyas.com store, including inventory management, direct marketing, pricing, vendor management, and other tasks as deemed necessary.

Work Interactions

Reporting to the Deputy AD for External Affairs, the Assistant Athletics Director is the primary marketing contact for coaches and sport administrators and has significant interactions with the entire department.

In conjunction with the Associate Athletic Director for Operations and Facilities, they are a significant liaison between the Verizon Center - the home venue for men’s basketball - and the Georgetown Athletics Department.

Requirements and Qualifications

Preferred qualification

Some experience in an intercollegiate athletic environment, either as a student athlete or a staff marketing/sales role

Work Mode: On Campus. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff and AAP positions can be found at .