Assistant Brand Manager - Dungeons and Dragons

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Location: Position based out of Pawtucket, RI office - Hybrid 3 days a week on-site and 2 days remote.

Are your a Dungeons and Dragons Fan and enjoy playing the game? If so, we have an immediate need for an innovative product & consumer marketer to help oversee global product development & marketing for our Action Brands team, with a focus on Dungeons & Dragons and Ghostbusters! A strong candidate possesses a solid work ethic and an appreciation for the joy that toys bring to passionate kids and fans around the world. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, product management, data governance) on all phases of product development. You will also assist on consumer-facing marketing activities such as TV advertising, digital assets, live events, and reveal activities.

A day in the life of the Assistant Brand Manager:

Under the general direction of the Marketing Director for these businesses, you will:

• Assist in delivering the go-to-market product strategy
• Partner with cross-functional teams to complete key brand initiatives, including finding innovative ways to grow higher-margin businesses
• Drive product innovations using creative thinking through the system to better meet and exceed consumer demands
• Partner with the global supply chain to identify programs to decrease development costs and gain efficiencies where applicable
• Assist in development of primary assets for digital marketing, PR and other marketing communications, taking ownership of Ecomm & photo shoots
• Adopt, embrace and embody the Kid & Fan consumer approach in all facets of critical thinking, product development and marketing executions
• Take ownership of the P2M, HDM, & Jetpack systems for these businesses, driving strong organization of brand line plans
• Support Fan events around the world to prepare the brand statement, connect with fans, and present product reveals
• Lead licensor relationship for these brands through system submissions

What you’ll bring:

• 1-2 years experience in consumer goods marketing, or equivalent
• Bachelor’s Degree (Marketing, Advertising, or related field preferred)
• A passion for and experience with Dungeons and Dragons licenses and entertainment properties is REQUIRED.
• Understanding of the steps vital to bring products to market and to implement a fully integrated marketing program
• Creative and critical thinking. Ability to be agile and flexible in thinking.
• Motivated self-starter who is able to creatively solve problems and maximize available resources.
• Ability to make informed decisions quickly to keep performance on track.
• Collaborative; able to work with, get information/help from and influence internal groups
• Data analysis: can make sense of quantitative and qualitative information affecting the brand
• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints
• Well developed, verbal, written and dynamic presentation skills.
• Intermediate to advanced proficiency with Microsoft Office applications.

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

#LI-BL