Associate Director, Government Marketing

Associate Director of Government Marketing

Marketing Department

About the Role:

The Associate Director of Government Marketing is responsible for leading the go-to-market strategy for the public sector. The ideal candidate has a deep understanding of health and human service agencies and is able to translate the needs of government partners into differentiated positioning and messaging for Unite Us solutions. They will bring a perfect blend of the art and science of marketing with an in-depth understanding of integrated campaign planning and how to communicate effectively with government partners.

This person will report directly to the VP of Marketing. This position requires a long track record of government marketing and communications in the health and human services sector.

What You'll Do:

• Responsible for developing content, messaging, and go-to-market programs that fuel brand awareness, pipeline growth, and customer success with our government audiences.
• Partner closely with the Regulatory and Government Affairs team to serve as their key Marketing business partner to build, develop and execute government sales and legislative strategies and an integrated marketing plan.
• Develop an annual marketing plan including quarterly updates, revisions, and modifications to the plan, and coordinate the specific objectives of the marketing plan with all functional departments of the company.
• Serve as the go-to person to write, create, manage, and publish compelling content, including blog posts, articles, e-books, video content, website content, social media, podcasts, and more.
• Communicate effectively and manage communications to key stakeholders across the business.
• Think creatively and strategically while also overseeing successful execution.

What's Required:

• 7+ years Marketing and Communications experience in a role managing multi-channel marketing campaigns (e.g., email, direct mail, print, online and /or social media).
• Experience working with or in government agencies and/or in the health and human service sector
• Experience working with large and complex audiences.
• Entrepreneurial mindset with the ability to build systems and calendars to provide the most up-to-date and accurate information related to brand strategy and campaigns.
• Strong organizational skills and track record of entrepreneurial projects and improvements in previous positions.
• Strong project management, positive attitude, and a no-task-too-small mentality
• Strong written and verbal communication skills with clearly and consistent messaging

The Unite Us Story:

As our co-founders transitioned from military to civilian life, they saw barriers and inefficiencies among their veteran community in trying to navigate the most basic health and social services. Together, they set out to improve that experience for everyone in need through technology that connects people to the care they need, when they need it, in communities across the country. Unite Us has developed an intuitive and seamless technology solution that goes beyond the traditional referral method. We work side-by-side with local organizations, and track data and

outcomes to build coordinated care networks that support all aspects of community health. Unite Us is boldly changing the nation's care delivery system. If you want to do well and do good, join Unite Us– we can build healthier communities together.

Environmental Job Requirements and Working Conditions:

• This position is remote, U.S. based
• The target pay range for this role is: $115,000-$150,000 This salary range represents our national target range for this role. Some geographic areas may have higher target ranges.
• This position may require 10% travel

Unite Us is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. If you require assistance in applying for open positions due to a disability please email us at peopleops@uniteus.com to request an accommodation.

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