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Associate Director, Media


Wasserman is a leading sports, entertainment, and culture agency and a partner to the world’s most iconic brands, properties, and talent. As Wasserman’s Next Gen department, we combine our audience access and expertise with Wasserman’s proven leadership in research and insights, brand strategy, and creative campaign development. We are exclusively focused on connecting brands to next generation consumers and take an audience-first approach, leveraging our exclusive access to next gen communities and consumer insights to develop solutions that drive business results.

The Role:

We are looking for an Associate Director, Media to join our rapidly growing team of college and youth marketing enthusiasts. As an Associate Director, Media, you will be a key member to the development of the Wasserman Next Gen media department, overseeing our differentiated offering and properties as well as managing supporting team members. The role provides an opportunity for an experienced media maven to stand up an innovative property utilizing Wasserman Next Gen's exclusive access and proprietary knowledge within the college and youth marketing segments. This role is truly unique in the skillsets we’re looking for and therefore we encourage applicants to apply even if they do not check every box.

Key Responsibilities:

  • Provide strategic and executional leadership to expand and create media opportunities within the collegiate landscape
  • Develop and defend media offering differentiation from traditional media
  • Develop credibility within media offering via a cohesive measurement and valuation process
  • Develop best practices for database management and growth of media opportunities across university landscape
  • Manage Wasserman Next Gen media team members. Responsibilities include, but are not limited to:
  • Oversight and best practice development of media inventorying
  • Mentoring media plan building and execution
  • Relationship management
  • Reporting
  • General professional development both within media and into the marketing profession
  • Lead new business development for media opportunities
  • Manage daily workflow of client projects and proposals to ensure timely, economic and optimized execution
  • Develop solid business plans and relationships with campus contacts and third-party partners to identify and inventory media opportunities (print, digital, social, etc.)
  • Collaborate with Wasserman Next Gen Client Services and University Relations teams to understand the advertising needs of each client and provide client-specific media plan while also driving value to university partners
  • Ensure the development of quality client-facing reports by gathering qualitative and quantitative program data
  • Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
  • Perform other duties, as assigned


  • Bachelor’s degree with 4-8 years’ experience in agency media planning and buying and/or media publishing
  • Experience working with media attribution modeling
  • Experience working within proprietary media planning tools; experience developing tools a plus
  • Experience working with university media landscape a plus
  • Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment. Creative thinker that is willing to travel ‘outside of the box’ for the right solution(s)
  • Values and respects the importance of organization and time management for effective project execution
  • Customer-service focus with outstanding interpersonal, written, and oral communications skills
  • Proficient in Microsoft Outlook, Excel, Word, and PowerPoint
  • Knowledge of Salesforce a plus


Here at Wasserman Next Gen, we are a people-first team that is driven and dedicated to what we do. Together, we create meaningful experiences for the Next Generation consumer. We work hard, play harder and will make the world a better place through our inclusive practices and community work.

Our environment fosters and encourages original thinking through constant and open communication. We love a good brainstorm, and we never stop asking ourselves, "what else?” Above all, we believe in being good. We build relationships with respect, trust, and transparency.

We provide benefits for your health, your wealth, and your life:


  • Competitive medical, dental, vision packages with company contribution
  • Healthcare and Dependent Care Flexible Spending Accounts (employee funded)
  • Life/AD&D & Disability
  • Parental Leave 12 weeks, eligibility extended to all parents regardless of gender or primary/secondary caregiver status


  • 401K Eligible the 1st of the month following 30 days of service
  • Annual company match


  • Extensive DE&I programs and initiatives putting people first and creating impactful and meaningful change
  • Comprehensive Learning and Development programs

Additional Perks/Life

  • Unlimited vacation
  • Cell phone reimbursement
  • Commuter benefits
  • Global Mentorship program
  • Talkspace (a digital mental health service) and Headspace (a meditation app)
  • PetsBest pet insurance

Wasserman is a global partner to the world's most iconic sports figures, musical artists, brands, and properties.

10 jobs
Media and Communication
Sports & Sporting Goods
February 27, 2023

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