Job details

Associate Director, Media

Description

Wasserman is a leading sports, entertainment, and culture agency and a partner to the world’s most iconic brands, properties, and talent. As Wasserman’s Next Gen department, we combine our audience access and expertise with Wasserman’s proven leadership in research and insights, brand strategy, and creative campaign development. We are exclusively focused on connecting brands to next generation consumers and take an audience-first approach, leveraging our exclusive access to next gen communities and consumer insights to develop solutions that drive business results.

The Role:

We are looking for an Associate Director, Media to join our rapidly growing team of college and youth marketing enthusiasts. As an Associate Director, Media, you will be a key member to the development of the Wasserman Next Gen media department, overseeing our differentiated offering and properties as well as managing supporting team members. The role provides an opportunity for an experienced media maven to stand up an innovative property utilizing Wasserman Next Gen's exclusive access and proprietary knowledge within the college and youth marketing segments. This role is truly unique in the skillsets we’re looking for and therefore we encourage applicants to apply even if they do not check every box.

Key Responsibilities:

Provide strategic and executional leadership to expand and create media opportunities within the collegiate landscape
Develop and defend media offering differentiation from traditional media
Develop credibility within media offering via a cohesive measurement and valuation process
Develop best practices for database management and growth of media opportunities across university landscape
Manage Wasserman Next Gen media team members. Responsibilities include, but are not limited to:
Oversight and best practice development of media inventorying
Mentoring media plan building and execution
Relationship management
Reporting
General professional development both within media and into the marketing profession
Lead new business development for media opportunities
Manage daily workflow of client projects and proposals to ensure timely, economic and optimized execution
Develop solid business plans and relationships with campus contacts and third-party partners to identify and inventory media opportunities (print, digital, social, etc.)
Collaborate with Wasserman Next Gen Client Services and University Relations teams to understand the advertising needs of each client and provide client-specific media plan while also driving value to university partners
Ensure the development of quality client-facing reports by gathering qualitative and quantitative program data
Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
Perform other duties, as assigned

Requirements

Bachelor’s degree with 4-8 years’ experience in agency media planning and buying and/or media publishing
Experience working with media attribution modeling
Experience working within proprietary media planning tools; experience developing tools a plus
Experience working with university media landscape a plus
Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment. Creative thinker that is willing to travel ‘outside of the box’ for the right solution(s)
Values and respects the importance of organization and time management for effective project execution
Customer-service focus with outstanding interpersonal, written, and oral communications skills
Proficient in Microsoft Outlook, Excel, Word, and PowerPoint
Knowledge of Salesforce a plus

Benefits

Here at Wasserman Next Gen, we are a people-first team that is driven and dedicated to what we do. Together, we create meaningful experiences for the Next Generation consumer. We work hard, play harder and will make the world a better place through our inclusive practices and community work.

Our environment fosters and encourages original thinking through constant and open communication. We love a good brainstorm, and we never stop asking ourselves, "what else?” Above all, we believe in being good. We build relationships with respect, trust, and transparency.

We provide benefits for your health, your wealth, and your life:

Health

Competitive medical, dental, vision packages with company contribution
Healthcare and Dependent Care Flexible Spending Accounts (employee funded)
Life/AD&D & Disability
Parental Leave 12 weeks, eligibility extended to all parents regardless of gender or primary/secondary caregiver status

Wealth/Retirement

401K Eligible the 1st of the month following 30 days of service
Annual company match

Culture

Extensive DE&I programs and initiatives putting people first and creating impactful and meaningful change
Comprehensive Learning and Development programs

Additional Perks/Life