Associate, Planning - job 1 of 2

Mindshare

Title: Associate, Planning

Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa, and Asian Pacific.

We are a global media agency that makes media a bold advantage for our clients. What does that mean? We make sure a brand’s marketing message appeals to people, and that it gets to them in the right place at the right time. We also negotiate ad prices across all media channels on behalf of our clients. We keep on top of new trends, from technology to fashion to gaming, to come up with new ideas on how marketing needs to change as a result and we use qualitative and quantitative data to drive every action that we make.

Department – Planning:

Our Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

Overview of Job:

The Planning Associate works in support of the Senior Associate and Manager to implement the brand’s tactical plan on a day-to-day basis. This is an entry-level position providing support to the planning team while learning through established training programs and on-the-job training. This position involves developing the details of the tactical plan and, working with the implementation groups, initiating and maintaining the implementation of those details. To be successful in this role, we expect you to be a team player who has strong communication skills with a positive attitude.

Responsibilities of the role:

• As an Associate Planner, you’ll play a key role in the day-to-day tactical management of the media plan.
• You will maintain and communicate up-to-date records of the implementation of the plan.
• Your role will also include client interactions where you will attend meetings with sales representatives to obtain information about their services and products.
• You will research and analyze key learnings that will aid in the development of new media strategies.
• You will review industry trades for new sites, innovative, and creative ad units and technologies, as well as thought-provoking information.
• You will craft and maintain flowcharts.
• You will update and maintain archives.

YOUR QUALIFICATIONS:

• You have a high level of comfort and proficiency in Microsoft Office (Excel, Word, PowerPoint).
• You are able to take direction and thrive in a dynamic environment by applying your key takeaways over time.
• Although no media planning experience is required, it would be preferred if you had an internship with an advertising/media agency.
• You are adept and confident in working with budgets and numbers.
• You are a guru when it comes to communicating your ideas and are able to write clearly and concisely.

ABOUT MINDSHARE:

At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting is $45,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.