Sr Principal Product Marketing Manager

Product Marketing Manager, 4+ years of experience Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world;Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.We’re looking for a Product Marketing Manager to join our Product team at Snap Inc!What you’ll do:• Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers who use the platform.• Build global go-to-market strategies to activate sales within your vertical, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies.• Own GTM efforts for smaller features and contribute/sometimes lead, the development of go-to-market strategies and initiatives for our ad products and solutions.• Lead extensive market research to identify new content opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback, and competitive benchmarking in order to influence our monetization strategy.• Drive successful cross-functional alignment on go-to-market strategy & planning and track success metrics accordingly.• Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers.• Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.Knowledge, Skills & Abilities:• Strong understanding of the digital marketing industry dynamics, especially brand advertising as it pertains to video• Excellent verbal and written communication skills, with high attention to detail• Strong public speaking skills and comfortable presenting to groups of 100 - 500• A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidanceMinimum Qualifications:• Bachelor’s degree (in marketing, business, or economics) or equivalent years of experience• 5+ years of experience in product marketing, account management, Sales, internet technology, or other relevant digital marketing workPreferred Qualifications:• Solid track record in launching products & driving global adoption• At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams#J-18808-Ljbffr