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Field Marketing Manager

We are Ataccama, and we are on a mission to empower organizations to maximize the transformative potential of data and AI. Our product enables both technical and less technical ‘data people’ across their organizations to create high-quality, governed, safe, and reusable data products. It’s what made us a Leader in the Gartner Magic Quadrant® for Data Quality Solutions™, and what inspired Bain Capital Tech Opportunities to invest in our future growth.


Our vision is to be the leading AI-powered cloud data management company and to do that, we’re making Ataccama a great place to work and grow. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values:


Challenging Fun

ONE Team

Customer Centric

Candid and Caring

Aim High


We are open to a hybrid working setup. #LI-hybrid


Role Mission

Reporting to the Director of Marketing, North America, the Field Marketing Manager’s role is to support the growth, expansion and retention of Ataccama’s business in the US & Canadian markets by developing and executing programs that reach new prospects and drive expansion opportunities with existing customers.


This role requires a strong understanding of marketing funnels, data analysis plus field, digital, account-based, customer and partner marketing tactics to ensure effective multi-touch lead generation and return on investment (ROI).



Your Challenge
  • Orchestrate and execute high-performing multi-channel marketing programs using a data-driven approach tailored to the US & Canadian markets
  •  Deliver integrated campaigns, events and account-based marketing, partner marketing and customer marketing initiatives to support both creation and acceleration of pipeline.
  • Partner, support and collaborate with the local BDRs & sales teams. Participate in BDR & sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
  • Organize and execute direct or with partners: regional events, including industry conferences, roadshows, webinars, virtual events and customer advisory boards.
  • Work in partnership with the digital marketing team to deliver regional campaigns and account-based marketing initiatives, as well as optimizing core digital channels for regional performance and needs.  
  • Build rapport with regional customers and support customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs and advocacy opportunities. 
  • Evaluate 3rd party / partner demand generation opportunities. Build relationships with regional vendors and associations to drive market penetration.
  • Own, create and deliver marketing enablement materials for the local revenue teams to help ensure engagement with events and campaigns, promoting timely follow-up on MQLs and movement of pipeline through the funnel. 
  • Set goals and define metrics for each marketing campaign or event, including targeted lead flow, to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimisations.
  • Track and measure the impact on pipeline, ROI and effectiveness of all campaigns and field marketing events, reporting on these real-time (post event) and on a quarterly cadence to the marketing and broader leadership teams. Use data driven decision making to enhance performance.
  • Work with finance and procurement teams to oversee vendor contracts, payments, and ROI measurement for marketing investments.
  • Stay updated on industry trends: Keep informed of the latest trends and technologies in digital marketing and demand generation to ensure the company remains competitive in US & Canadian markets.


Is This You?
  • Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field.
  • Experience: Minimum of 5 years of digital and field marketing experience in a SaaS organization.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content.
  • Campaign Orchestration: Proven expertise in orchestrating campaigns with a strong understanding of target personas and the buying cycle to drive impactful marketing strategies.
  • Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Multi-Tasking Expertise: Hands-on experience in prioritizing and managing multiple initiatives, campaigns, and deliverables simultaneously.
  • Program Evolution: Proven ability to evolve marketing programs based on performance data, feedback from revenue teams, and a comprehensive understanding of the business.
  • Not mandatory, but would be considered a strong asset if you're qualified with: Hubspot, Salesforce, 6Sense, Tableau, Google Suite, Notion and Asana.


Work Equipment
  • Company laptop
  • Company mobile phone


Perks & Benefits
  • Medical Insurance (including vision & dental)
  • Life Insurance
  • 401(k) with employer match contribution
  • The Global Family Support Program - A paid leave program to help all parents focus on the new addition to their family
  • Long-term disability insurance
  • Employee Assistance Program (EAP)
  • Long-Term Incentive Program
  • "Bring Your Friend" referral program
  • 5 sick days, 2 personal days for each calendar year in addition to your vacation days
  • Flexible working hours & flexible working setup
  • Conference tickets to the best industry events of the year
  • Online courses & company access to Udemy to hone your skills

While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company. 


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CEO of Ataccama
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Michal klaus
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We're helping to build agile, data-driven organizations where data people have the power to drive change. We're building Ataccama ONE—an AI-powered data management & governance platform that helps our customers do amazing things with their data. O...

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Full-time, hybrid
DATE POSTED
November 6, 2024

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