Lead Product Marketing

Job Description: Identify, plan, and execute marketing strategies for new or existing Wireless and Broadband products or services to increase return on total investment and drive profitable growth for the consumer product portfolio... Responsibilities Include: • Plan and implement marketing strategies and test & learn opportunities that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention, and satisfaction. • Lead E2E marketing of Wireless and Broadband product. • Deliver 360 degree cross-functional plans for WLS and BB consumer marketing, partnering with Product Marketing/Management, Marketing Operations, Creative, Media, Channels, Base Marketing, etc. • Quickly analyze, assess and provide a strong recommendation to leadership on plans and partner requests. • Must be detailed-oriented with strong PowerPoint skills. • Identify key competitive threats and demographics within the market and build effective strategies to differentiate and compete effectively. • Develop comprehensive and timely communication of Wireless and Broadband marketing strategy and initiatives to local market leaders and across the organization. • Responsible for understanding and ensuring marketing campaign performance reporting is effective to guide strategic marketing decisions; Examples: Test vs. Control methodology (TvC), Lift %, CPIGA, ROI, Churn, Gross Ads, Penetration • Ability to adopt quickly to change, optimize marketing campaigns where necessary and communicate both positive and negative impact of initiatives to leadership. • Stay updated on industry news, market research reports, and competitor announcements to provide timely insights and recommendations to senior leadership. Business Impact • GA growth • ARPU • ROI • Churn Reduction This position requires 3 days in the office weekly and may change based on the needs of the business. Our Lead Product Marketing earn between $143,800 - $215,800 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected. Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. Ready to join the team? Apply today! #LI-Onsite Weekly Hours: 40 Time Type: Regular Location: El Segundo, California Salary Range: $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities