VP, Product Marketing

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbecue Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.

Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

Who we are

Attentive is looking for a results-driven and highly collaborative VP of Product Marketing to join our leadership team. This high-impact role will be responsible for overseeing the product marketing function including go-to-market launch planning, positioning and messaging, and driving product adoption.

• Develop and lead our overall product marketing strategy and processes–– ensuring product development is effectively translated into the market across the Marketing, Sales, and Client Strategy teams 
• Own compelling and bold positioning, messaging, and content related to our platform’s benefits and differentiators, targeting different industries, segments, and personas
• Support expansion of our product portfolio and related go-to-market activities
• Collaborate closely with Enablement counterparts to ensure assets are effectively utilized by go-to-market teams and end customers, with a focus on improving the sale cycle and maximizing product adoption
• Evangelize the Attentive product story externally through industry analyst relations and speaking engagements
• Manage a team of product marketers, technical writers, and product learning developers to cultivate a collaborative and results-oriented mindset
• Lean and manage the work to competitive landscape including analyze and respond to competitive intelligence, win/loss analysis and other data gathering to keep our customer-facing teams confident and educated on how to articulate why we are better. 

• 10-15+ years product marketing experience–– ideally in B2B SaaS, marketing technology, or a closely related space
• Proven track record of driving product awareness and adoption across various industries and segments
• Ambitious problem solver with an entrepreneurial mindset, able to adapt to changing circumstances and be solution-oriented
• Significant experience working closely with executive teams
• A passionate champion for the voice of the customer
• Clear, concise communicator with excellent writing skills

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $215k - 330k base + equity + benefits

- Our salary ranges are determined by role, level and location

#LI-LC1

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.