Social Media Analyst

Job Requisition ID #24WD80044Position OverviewThe Autodesk Social Media team is looking for someone to lead the evolution of our social media measurement to include performance reporting, monthly trend reports, social listening reports and developing strategic insights based on data. The Social Media Analyst, Measurement & Insights will be someone on the team with analytical and digital research responsibilities. You will help to lead global brand marketing strategy for Autodesk by delivering the best social media measurement strategies leading to applicable insights at scale. You will report to the Director of Social Media.You will bring experience monitoring, understanding, optimizing digital communities. You have a foundation in working with raw data and different conversations, translating and simplifying complex information, have, an understanding of creating social-first content and experience with social media. The Social Media team works with teams across Autodesk, we ask that you have a commitment to goals, proactive examination, and a focus on excellent social media. You need an understanding of social media marketing including culture and trends, including knowledge of social platforms and community behavior.You will also work remote or hybrid in the US.Responsibilities• Develop measurement and insights plans to support ongoing social strategies and campaigns that iterate and increase audience engagement and grow our brand and new business• Implement and codify a measurement and insights roadmap for both short-term and long-term priorities related to social media strategy• Partner with team leads to develop test and learn plans to enhance content strategy across platforms and ensure performance is consistent with our goals• Set up social listening and community management tools to track campaign efficacy and monitor brand health• Develop recommendations on audience segmentation and targeting in social environments• Create social measurement dashboards for daily tracking and management• Manage agency partners, including community monitoring and assessment, reporting and resourcing• Bring big ideas to the table, and inspire others to deliver bar-raising, the best ideas and plans, obtaining agreement and implementing ideas at scale through strategic programs• Architect and imagine future measurement capabilities in light of changing data landscape• Collaborate with team members in other Data & Insights teams across Autodesk• Present to senior leadership to update on main metrics such as brand health, consumer trends and progress to goals• Experience building, executing and scaling marketing programs• Data-driven possessing ability to use insights to frame recommendations and results into concise and applicable reports• You will use your communication skills and you will communicate with all levels in the organization-technical, business, creative, and executive• You will handle complex projects at once amidst-changing prioritiesMinimum Qualifications• 5+ years of professional non-internship Social Media marketing experience• Degree in business, marketing or analytical education or equivalent work experience• Experience using data to measure impact and determine improvements• Experience using Tableau, Sprout Social, Airtable & Excel (can perform complex functions) to manipulate and analyze data• Experience presenting metrics and progress to goal to senior leadershipLearn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!BenefitsFrom health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/Salary transparencySalary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $90,500 and $156,200. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Equal Employment OpportunityAt Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Diversity & BelongingWe take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk?Please search for open jobs and apply internally (not on this external site).