Offline Advertising Manager

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. In support of our mission, we are seeking a data-driven Offline Advertising Manager to join our Growth Marketing team to own the strategy, management and execution across Away’s offline marketing channels. Want to help us transform the travel experience? The ideal candidate will have proven experience driving customer acquisition and engagement impact via offline media channels in a fast-paced, growth focused environment.

We believe in being intentional about our approach to modern work. Our hybrid model drives our commitment to fostering an environment that empowers, enables and supports our workforce to do their best work with in-person moments that matter. This role reports to the Senior Director of Acquisition Marketing and will require a weekly in-office presence on Tuesdays and Thursdays. 

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

What you’ll do as the Offline Advertising Manager:

• Own the channel-level strategy, execution, and tracking of offline performance channels (including but not limited to Linear/Streaming TV, Direct Mail, Out of Home, Audio, and new channel testing) to support brand, product, traffic, new customer acquisition and retention goals 

• Manage multi-million dollar offline media spend (forecasting, tracking daily/weekly pacing, etc.)

• Drive creative strategy and testing roadmap in partnership with Brand and Creative teams, balancing brand storytelling with performance and channel best practices 

• Ensure measurement strategy, reliable tracking capabilities, and robust ROI reporting measures are in place for all marketing channels, fully leveraging our Martech tools 

• Develop and manage rigorous testing among the entire channel mix to identify, size, and pursue new opportunities for channel growth and optimization across customer segments and in support of broader Away strategic pillars  

• Partner with internal teams (e.g. Data, Brand, Creative, Merchandising, etc.), agency teams, and vendor teams to effectively drive all aspects of the channels you manage

• Serve as the internal offline marketing expert to build up organizational competences by staying ahead of platform changes and best practices

• Support the development of Away’s customer acquisition & engagement strategy by providing input into channel strategy, measurement, and MarTech roadmap, including future-thinking opportunities and testing

Who you are:

• Minimum of 5 years of relevant performance marketing experience in a data-driven, high-growth environment 

• Proficiency in managing TV (streaming/linear) strategies, other offline or digital marketing channel experience highly beneficial

• Experience managing multi-million dollar annual budgets

• Proven track record of leading and executing successful and scalable direct response and branding programs across offline marketing channels 

• Have a rigorous approach to testing, iterating, and implementing learnings

• Exceptional analytical and data-driven problem-solving skills, with a technical lean. Expert skillset in Excel, Web Analytics tools (e.g. GA, Amplitude), and Dashboarding platforms (e.g. Looker, Tableau)

• Superior leadership and collaboration skills, with high level of initiative and self-direction 

• Strong collaborator, with experience working cross-functionally among business stakeholders and technical teams to effectively drive action and impact

• Team player with a "no task is too small" attitude

• Enjoy working and learning in a fast-paced and ever-changing environment

• Passionate about transforming travel (but that’s a given!)

Compensation Package:

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards program that also includes benefits, bonus, equity and various social and professional investment opportunities at Away. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Away employees. We expect the majority of the candidates who are offered roles at Away to fall healthily within the range based on these factors.

• Salary Range: $120,000.00 - $125,000.00 annually

• This role is eligible to participate in Away’s Annual Company Performance Bonus Plan, the terms of which are determined on an annual basis at the discretion of the company

• Equity Grant: commensurate with level determined at the discretion of the company

• Benefits Overview:

  • Medical, Dental and Vision insurance

  • Life and AD&D insurance

  • 401(k) with a company match

  • Flexible spending, health savings and commuter benefits

  • Paid Time Off (vacation, personal well being, volunteer, paid holidays, floating holidays, bereavement and jury duty)

  • Paid Parental Leave, Short & Long-term disability

  • Product stipends and recognition awards

About Away:

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to three countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies”, has been recognized on TIME’s list of “Best Inventions”, and Inc's Best Led Companies. To learn more, visit awaytravel.com.

You’ll love working at Away because:

• We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. 

• We’re not just employees. We’re people. We deeply value the talent our team brings to the table, and believe that fair and equitable total rewards packages are part of our commitment to everyone who works here. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a stocked kitchen.

• We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities, as well as access to one-on-one professional coaching services, so we can support you as the company's needs evolve.

• We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through people-focused initiatives like our Employee Resource Groups, monthly cultural programming, our hybrid approach to ways of working, and our newly designed HQ that centers intentionality & collaboration, we're building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.

• And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.

EEOC Statement: 

Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability. 

Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.