Lead UX Designer

Azra Games - Lead UX Designer Azra Games is recapturing the childhood thrill of storytelling with your entire toy box for modern AAA gaming. We are dedicated to one genre, role-playing games, and led by veteran designer Mark Otero (Zero-to-one director of Star Wars: Galaxy of Heroes, EA’s most successful mobile game of all time, with $1.5B lifetime revenue). Azra has assembled an expert team... with decades of experience building blockbuster games. Our debut release, Legions & Legends, will be Mark’s ninth RPG. And his best. Azra Games believes in harnessing the power of technology, with a focus on generative AI, to radically disrupt & transform game development. Who we’re looking for: We are seeking a Lead User Experience Designer to join our team on an ambitious journey of building truly unique and exceptional mobile and PC games. We’re looking for a driven self-starter with a strong understanding of mobile games, RPGs, and has product design focus for accommodating cross-platform play. The responsibilities include collaborating through all phases of the design process, including conceptual design/development, graphic and interface design, interaction models, prototypes, user/task flows, implementation in the game engine, and growing a UX team. The Lead User Experience Designer contributes to the team by developing the Experience Design vision of a product and carries out that vision. This role leads the effort in innovative and pioneering design to create user-centered solutions that promote ease of use, employ best-in-class game/interaction design, and optimize the user experience universally in response to user testing. You will work closely with team stakeholders to establish and maintain the visual integrity, interaction methods, brand standards, and consistency for the game and collaborate with Product Management, Game Design, Production, and Engineering for the execution of the design. You’ll love this role if: • You thrive being at the cutting edge of new technologies. • You love blending creativity and analytical thinking to build amazing experiences. • You’re comfortable with the discomfort of doing something new and having to figure it out on the fly. • You love working with other creatives who only care about building amazing experiences. • You have a bias for shipping new products. Requirements What you’ll be doing: • Working directly on a daily basis with founders and leadership to define and execute our design strategy. • Design engaging and thoughtful user experiences across web2 and web3 products. • Collaborate effectively with engineering, game designers, live ops managers, community and growth leaders in Azra to deliver best in class game experiences. • Design deep and complex heavy menu based crafting and progression system UX flows as well as clean and playable gameplay-driven screen layouts. • Able to integrate novel web3 experiences that can be used as acquisition funnels for future game players. • Helping design and drive player testing goals and initiatives. Then, break down and iterate on flows based on player feedback. What you bring to the table: • You have 5+ years of professional UX/UI design experience. • You've designed at least one product or game that's achieved some scale. • Strong command of modern design tools including but not limited to: Sketch, Figma, Adobe Creative Cloud, Zepplin, After Effects, Framer, Lottie, and Abstract. It's even better if you've: • Have experience unifying design systems. • Are able to adapt overall game flow and screen architecture as game needs evolve. • Have designed for complex game genres and/or marketplaces. • Have built a web3 enabled gaming experience. • Have experience / willingness to wear multiple 🎩 and also function as a product lead. • Understand and can explain the impact that design decisions have on retention, engagement, and fun. The perks of working at Azra: • Competitive salary, equity • Platinum healthcare plan for you and your family 💯 paid for by Azra Games. Including health, vision, and dental! • Parental leave • Unlimited paid time off • Work that fits your lifestyle – Work from our studio office in Sacramento, CA, and/or hybrid, and anything in between. • Occasional catered lunches and dinners • Office social events including happy hours, parties, and community service projects. • A generous technology budget to provide the best gear you need to be your most productive and happy self. • A packed snack room and loaded fridge • Dedicated Game Room for "Market Research" 😏 • An authentic office environment where you get to be YOU Azra Games is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or other applicable legally protected characteristics. Azra Games is an inclusive workplace where everyone is welcome and employee differences are celebrated. Base Salary Range: $106,000-$159,000. The final salary offered for this position may take into account a number of factors including, but not limited to, location, skills, education, and experience