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B2B Marketing Director

What we do

Founded in 2011, Coda Payments (“Coda”) is the leading provider of secure, cross-border monetisation solutions for digital products and services in more than 60 markets. Through our three services: Codashop, xShop, and Codapay, we help top digital content publishers worldwide such as Activision Blizzard (Call of Duty: Mobile, Diablo Immortal), Riot Games (VALORANT, League of Legends: Wild Rift), Moonton (Mobile Legends: Bang Bang), Garena (Free Fire), Tencent (PUBG Mobile), beIN, Bigo Live, Tinder, and Viu to monetise their content and unlock new revenue streams.

Headquartered in Singapore, Coda has 11+ offices and 35+ remote locations worldwide. To date, we have over 500 employees of 42 nationalities working together towards the same mission: to offer our customers the best value, experience and entertainment every day, without fail.

In 2022, we have also been named the 5th fastest growing fintech company in the APAC by the Financial Times, the 13th fastest growing company in Singapore by the Straits Times, and a Technology Pioneer by the World Economic Forum.

Working at Coda

Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we’re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.

Nonetheless, we value work-life balance as much as you do. At Coda, remote and flexible working arrangements take centre stage for Codans to work smartly and have autonomy in how they work.

We make things happen in the most impactful and effective manner. We are looking for someone eager to initiate new ideas, hungry to contribute more, derives satisfaction from team wins rather than individual ones, and values integrity. If this sounds like you, you will fit perfectly into our Coda team!

In order to sustain Coda’s fast global growth, we are looking for a seasoned B2B Marketing Director. The mission is to strengthen our leadership position toward games and apps publishers when it comes to monetising their content. Reporting to the Vice President of Marketing, you will be instrumental in making Coda top-of-mind for games and apps publishers, by articulating and executing the B2B marketing strategy.

You will be more specifically responsible for:

Defining the B2B marketing strategy to position Coda as the leading monetisation partner for game and apps publishers worldwide.
Recruiting and managing a high performing B2B Marketing team to support the execution.
Working constructively with internal stakeholders in the different functions (Publisher Team, Product, Finance, Legal…) to ensure perfect alignment with our B2B approach.
Establishing Coda as a thought leader in our areas of expertise (gaming and fintech), and enabling our senior leadership team to participate in online discussions, conferences and other brand building opportunities.
Shaping our corporate branding.
Organising Coda’s presence in key industry events (GDC, Gamescom, ChinaJoy etc).
Defining and reporting on the success metrics to reflect B2B Marketing progress.

Requirements:

You have 8+ years of relevant experience in driving successful B2B marketing strategies for fast-growing companies.
You have a deep understanding of the gaming industry.
You have a track record in getting PR content published in top tier media.
You have high standards for great work and a strong track record of leading high-performance teams.
You have outstanding communication & presentation skills, with strong strategic and analytical capabilities and pay great attention to details.
You are proactive, action-oriented and operate with a sense of urgency.
You make smart decisions backed by excellent judgement.
You thrive in a fast-paced, cross-functional, and culturally diverse environment.

We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring!

We are sorry to inform you that only shortlisted candidates will be notified as we may be overwhelmed by the number of applicants coming into our system; hence if you do not get a reply from us - don’t give up on us just yet!

We encourage you also to check out our career site at https://www.codapayments.com/careers - we may have other suitable openings for you.

Coda Payments Glassdoor Company Review

4.5