Regional marketing manager

Are you a marketing manager looking for a new opportunity?Do you have experience in regional marketing?Join our Marketing Team!Baker Hughes is the leading energy technology company, who delivers across the energy value chain through our market-leading business segments.Built on a century of experience and conducting business in over 120 countries. Our innovative technologies and services are taking energy forward! Making it safer, cleaner, and more efficient for people and the planet.Partner with the bestThe Regional Marketing Manager Americas for the Precision Sensors and Instrumentation (PSI) business is responsible for the regional marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics and Reuter Stokes brands for the Americas region.A successful candidate will be determined by this individual’s ability to develop a winning regional marketing strategy to grow lead and opportunity pipelines.As a Regional Marketing Manager, you will be responsible for :• Utilizing available market intelligence on customer requirements, unmet needs, and market trends, develop and own the Americas regional marketing strategy for the three PSI businesses (Druck, Panametrics and Reuter Stokes).• Developing deep domain understanding of the differing needs and wants of each sub-region, country, market, vertical and groups of customers and tailor the Americas regional marketing strategy accordingly.• Aligning with the common process for Regional Marketing activities across the three PSI businesses developed by the Regional Marketing Leader that details how regional marketing campaigns are conceptualized and executed.• Partnering with the Commercial teams, the Product and Digital Marketing teams to develop marketing campaigns applicable for the needs of specific sub-regions, countries, vertical markets, customers, and channel partners encompassing areas of Marketing such as content localization, local content deployment channels, channel partner marketing, SEO / SEM, and tradeshows / events.• Partnering with the PSI Product and Digital Marketing teams to ensure that regional marketing campaigns are effectively deployed to a wide target audience as is appropriate considering budget and bandwidth of team members.• Owning and managing PSI channel partner marketing strategy and execution for the Americas region. Ensuring content is available in appropriate languages for target sub-regions, countries, and markets.• Partnering with the Regional Marketing Leader PSI to develop an all-encompassing regional marketing strategy for the Precision Sensors and Instrumentation business.Fuel your passionTo be successful in this role you will have :• Bachelor’s degree in marketing, business or another relevant subject from an accredited university or college, or equivalent knowledge and experience.• Demonstrable, extensive experience in Regional Marketing.• Demonstrable experience of formulating a goal-orientated action plan and subsequent successful achievement of that plan.• Exceptional oral and written communication skills in English and at least one other relevant local language• Technically competent with expertise in content localization and deployment, channel partner marketing, localized SEO / SEM, events management, and a wide range of other marketing skills.• Ability to work effectively cross-functionally with a wide range of regionally and globally located stakeholders.• An influential, energetic, and enthusiastic mindset, with the drive, ambition, and resilience to make things happen and deliver outstanding performance.Desired Characteristics• Master’s degree in business administration (MBA) or marketing or equivalent knowledge and experience• Knowledge of markets and customers relating to core and new industries for PSI - including but not limited to - Aerospace, Automotive, Oil & Gas, Power Generation, Environmental (Hydrology, Meteorology, Oceanography) Electronics, Pharmaceutical, Agriculture, Energy Transition (including Hydrogen and Emissions Abatement) and other industrial markets desired.• Practical experience of customer and vendor interfaces and negotiations• Ability to find successful solutions in an environment where ambiguity is present• Ability to prioritize workload effectively• Business level fluency in additional languages relevant to the regionWork in a way that works for youWe recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too.In this role, we can offer the following flexible working patterns :Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.Working with usOur people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work.We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.Working for youOur inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today.We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect :• Comprehensive private medical care options• Safety net of life insurance and disability programs• Tailored financial programs• Education Assistance• Generous Parental Leave• Mental Health resources• Dependent Care• Additional elected or voluntary benefitsThe annual pay scale for this position is between $70,900.00 - $168,400.00.Candidates for this role (office-based / hybrid / remote) must be located in or near the locations displayed above. The pay range / scale displayed above represents Baker Hughes’ good faith estimate of the minimum and maximum for this position at the time of this posting and applies to the possible locations for this position.Baker Hughes will issue a non-bias competitive offer; the salary range posted for this position reflects the projected hiring range for new hires, full-time salaries in some U.S. locations, not including equity or benefits. Where an applicant will ultimately fall within the pay range / scale depends on a variety of factors, including, for example, geographic work location, skillset, qualifications, internal pay alignment, level of experience, and demonstrated performance over time.Please keep in mind that the range stated above is the full base salary range for the role and does not include other forms of compensation.Your recruiter can share more about the pay range for this position during the hiring process.You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.This position is eligible for our comprehensive and competitive benefits package, which can be found , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.Last updated : 2024-11-17