Director, Client Analytics

ABOUT THE TEAM

The Client Analytics team is the external face of Basis Technologies' analytical offering. The team has a passion for analytics, performing in-depth analysis, and are viewed as experts when it comes to data strategy. As trusted advisors to both our internal teams and clients, our time is split between diving deep into rows of data to derive insights and educating our clients on KPIs, tools, and evolving analytical methodologies. Among our supportive team network, you can often find us showing off the latest custom analysis, newest analytical methodology, or custom code that makes us proud.

• Managing the day-to-day of Client Analytics team, including goal setting, regular 1:1’s, development checks, and coaching
• Acting as a Client Analyst for a small book of key accounts
• Aligning campaign objectives/KPIs and developing performance measurement plans and recommendations for campaign optimization
• Delivering insightful and actionable reports that tell the performance story of the campaign
• Partnering with Integrated Client Solutions, Display Investment, Search, and Social teams to develop forward-looking campaigns based on historical performance insights
• Presenting reports, optimization recommendations, and insights to both client and internal audiences
• Educating Integrated Client Solutions teams on Basis solutions related to analytics and reporting such as ad verification, dashboarding, attribution, brand studies, and viewability
• By integrating these responsibilities, managers at Basis Technologies will contribute to a workplace that not only acknowledges but champions diversity, equity, inclusion, and accessibility. These responsibilities are foundational to creating an environment where every employee, client, and vendor is respected and valued for their unique contributions:
• Fostering IDEA in Corporate Culture
• Personal and Team Development
• Inclusive Leadership and Collaboration
• Active Engagement and Accessibility Advocacy
• Strategic Implementation of IDEA Principles

• 8 years of digital media experience, especially in client-facing buying or media measurement departments
• 2 years of management experience preferred
• Strong independent thinking and problem-solving abilities
• Excellent organization and communication skills
• Highly motivated with a strong record of project or process management
• Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
• Understanding of digital media buying and ad serving landscape
• Strong knowledge of MS Office, especially Excel & PowerPoint
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
• Exceptional customer service and communication skills
• Adaptable and flexible
• A fun, positive attitude that embodies the Basis' core principles

• Experience with data visualization tools such as Datorama or SQL
• Bachelor’s degree in advertising, Marketing, Business, Statistics or Economics preferred