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Sales Development Representative (SDR)

The SDR/BDR is a pivotal role in driving top-of-funnel growth for our sales pipeline. You will be responsible for engaging potential customers, qualifying leads, and scheduling meetings for our enterprise sales executives. This role is ideal for individuals passionate about cybersecurity, technology, and building relationships in a dynamic startup environment.

Key Responsibilities

  • Lead Generation & Outreach: Identify and research potential customers using tools like LinkedIn Sales Navigator, ZoomInfo, and other platforms. Execute outbound campaigns via email, phone, and social media.

  • Qualifying Leads: Engage prospects to understand their needs, pain points, and decision-making processes, ensuring alignment with our solutions.

  • Pipeline Development: Maintain a robust pipeline of qualified opportunities and ensure accurate tracking in CRM systems like Salesforce or HubSpot.

  • Event Promotion: Promote lead generation events like CXO dinners, conferences, and webinars to increase attendance and meeting conversions.

  • Collaboration: Work closely with marketing to support demand generation campaigns and sales to ensure seamless lead hand-offs.

  • Market Feedback: Provide insights to marketing and product teams based on customer interactions to improve messaging, positioning, and product offerings.

  • KPIs: Achieve or exceed targets for qualified meetings, opportunities generated, and other sales metrics.

Required Skills & Qualifications

  • Education & Experience: Bachelor’s degree preferred or equivalent experience. 2+ years in sales, customer service, or a similar role in tech or B2B environments is a plus.

  • Technical Knowledge: Interest or familiarity with cybersecurity solutions such as firewalls, endpoint security, or cloud security is a bonus.

  • Communication Skills: Exceptional verbal and written communication skills, with an ability to convey complex concepts clearly.

  • Tools Proficiency: Experience using CRM tools (e.g., Salesforce) and sales engagement platforms (e.g., Outreach, Gong).

  • Resilience & Adaptability: Ability to thrive in a fast-paced, high-growth startup environment and ability to work out of Menlo Park, CA office 3 days a week.

Compensation and Benefits

  • Competitive base salary + performance-based commission (OTE structure).

  • Benefits include health, dental, and vision insurance.

  • Opportunity for growth and mentorship in a rapidly expanding industry.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative (SDR), Bedrock Security

Join our dynamic team as a Sales Development Representative (SDR) at our innovative tech startup! In this pivotal role, you will drive top-of-funnel growth for our sales pipeline by engaging potential customers, qualifying leads, and scheduling meetings for our enterprise sales executives. If you have a passion for cybersecurity, technology, and relationship-building, this role is perfect for you. Your day-to-day will be filled with exciting activities such as identifying potential customers using tools like LinkedIn Sales Navigator and ZoomInfo, executing outbound campaigns through various channels, and maintaining a robust pipeline of qualified opportunities in our CRM systems like Salesforce. You'll work collaboratively with our marketing team to support demand generation campaigns and help promote lead generation events like CXO dinners and webinars. With your exceptional communication skills and interest in cybersecurity solutions, you’ll engage prospects, understand their unique needs, and ensure alignment with our innovative offerings. Plus, this is a fantastic opportunity to gain insights into customer feedback, which will directly influence our product messaging and positioning. We value resilience and adaptability, so if you thrive in a fast-paced environment and are ready to tackle exciting challenges, we’d love to see you on our team. Enjoy a competitive salary, performance-based commission structure, and a chance for growth and mentorship in a rapidly expanding industry. Come pave the way for your success with us!

Frequently Asked Questions (FAQs) for Sales Development Representative (SDR) Role at Bedrock Security
What are the responsibilities of a Sales Development Representative at our tech company?

As a Sales Development Representative (SDR) at our tech company, your main responsibilities will include lead generation and outreach, qualifying leads, pipeline development, event promotion, collaboration with marketing and sales, and providing market feedback. You will also be tasked with achieving or exceeding targets for qualified meetings and opportunities generated.

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What skills are required for the Sales Development Representative position?

To succeed as a Sales Development Representative at our company, candidates should ideally have a bachelor’s degree or equivalent experience, 2+ years in sales or customer service related roles, and excellent communication skills. Familiarity with cybersecurity solutions and proficiency in CRM tools such as Salesforce and sales engagement platforms will also be beneficial.

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How does the Sales Development Representative role contribute to the company's growth?

The Sales Development Representative (SDR) position is integral to the company's growth by developing a steady pipeline of qualified leads that can be converted into customers. By engaging potential customers and understanding their needs, SDRs help streamline the sales process and support the enterprise sales executives in closing deals.

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What is the typical career path for a Sales Development Representative in our company?

A Sales Development Representative (SDR) often has opportunities for career growth within our company. Successful SDRs may progress to roles such as Sales Executive, Account Manager, or even leadership positions within the sales or marketing teams, gaining valuable experience and mentorship along the way.

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What kind of training and support can a new Sales Development Representative expect?

New Sales Development Representatives (SDRs) can look forward to robust training and support, including on-the-job mentoring, access to resources on sales techniques and cybersecurity solutions, and collaboration with experienced team members. Regular feedback and performance reviews ensure continuous professional development.

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Common Interview Questions for Sales Development Representative (SDR)
How do you approach lead generation as a Sales Development Representative?

When approaching lead generation, I leverage tools like LinkedIn Sales Navigator and ZoomInfo to identify potential customers. I create targeted outreach campaigns via email and social media to engage prospects and build relationships. My focus is on understanding their needs to provide tailored solutions.

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Can you describe your experience with CRM tools as a Sales Development Representative?

I have extensive experience using CRM tools like Salesforce to track leads, manage customer information, and monitor sales performance. I ensure that all interactions are logged accurately, which allows for a smoother handoff to sales executives and a comprehensive understanding of the sales pipeline.

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What strategies do you use to qualify leads effectively?

To qualify leads effectively, I utilize open-ended questions during initial conversations to gather information about their pain points and decision-making processes. I assess whether our solutions align with their needs, which helps prioritize leads that are more likely to convert.

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How do you handle objections from potential customers?

When handling objections, I listen actively to the customer's concerns and show empathy. I then provide clear, factual information about how our cybersecurity solutions address their specific issues, reassuring them of our commitment to their success.

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What role does collaboration play in your work as a Sales Development Representative?

Collaboration is crucial in my role as a Sales Development Representative. I work closely with marketing to align messaging and support campaigns, as well as with sales to ensure that leads are transitioned effectively. This teamwork helps maximize our overall success.

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How do you stay motivated in a fast-paced sales environment?

I stay motivated by setting personal goals and celebrating small wins within the fast-paced environment. I also seek feedback from supervisors and colleagues, which helps me stay focused and driven to achieve and exceed my targets as a Sales Development Representative.

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What are the key performance indicators you track as a Sales Development Representative?

As a Sales Development Representative, I track key performance indicators such as the number of qualified meetings set, conversion rates of leads to opportunities, and overall pipeline growth. Monitoring these metrics helps me refine my strategies and improve my performance.

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Can you provide an example of a successful outreach campaign you executed?

Certainly! In my previous role, I executed an outreach campaign targeting specific verticals in the tech industry. By tailoring emails to address specific pain points and utilizing a follow-up strategy, I was able to increase response rates significantly, resulting in multiple qualified leads.

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How do you gather market feedback to improve sales strategies?

I gather market feedback by engaging directly with prospects during outreach calls and events. I take note of their comments and suggestions, which I then share with the marketing and product teams to refine our offerings and improve messaging to better resonate with our target audience.

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Why do you want to work as a Sales Development Representative in our tech company?

I want to work as a Sales Development Representative in your tech company because I am passionate about cybersecurity and excited about contributing to an innovative startup. The collaborative culture and growth opportunities resonate with my career aspirations, and I am eager to help shape the company's success.

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Full-time, hybrid
DATE POSTED
January 7, 2025

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