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Director of UX and Product Research

Company Description

Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while retaining 100% ownership of their music. Today, TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers – with technology and services across distribution, publishing administration and a range of promotional services. The company is headquartered in Brooklyn, NY, and owned by Paris-based Believe, one of the world’s leading digital music companies. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business. 

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company that cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. The pursuit of innovation inspires us to work hard for our artists, while collaboration drives the way we work and approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Be part of  the team that bridges the unmet and evolving needs of creators by building the tools and services that make their lives better.

Job Description

The Director of User Experience(UX) and Product Research leads both Product Design and Research functions, ensuring an integrated, user-centric approach across the TuneCore Product portfolio. This role is responsible for driving the vision, execution, and operational excellence of UX strategy, design systems, and research methodologies to create the best-in-class experience for our users/artists.

The ideal candidate is an experienced leader who blends creativity, data-driven decision-making, and strategic execution to drive measurable outcomes. They will advocate for Research and UX at the executive level while mentoring teams to scale design and research impact across the company.

 

What You Will Do

  • Research & Design Leadership and Vision

    • Develop and nurture a high-performing Product Design and Research team, ensuring strong leadership, career growth, and a positive, collaborative team culture.

    • Review and provide actionable feedback on key design outputs to maintain consistent quality.

    • Manage UX individual contributors (ICs) and managers, fostering mentorship, feedback, and career development.

  • Strategic & Business Impact

    • Align UX with business goals, driving design and research priorities to enhance product success.

    • Define and measure UX success through KPIs like usability, engagement, and customer satisfaction.

    • Establish measurable objectives for design and research contributions to business and product outcomes.

  • Research Leadership and Insights

    • Influence decision-making by demonstrating the impact of design and research on business goals, and continuous advocate for Design and Research at all levels of the organization.

    • Lead the research function to deliver actionable, data-driven insights that shape product roadmaps.

    • Synthesizes complex research findings (mix of qualitative and quantitative methods) into digestible and actionable insights for stakeholders.

    • Conduct market research to analyze industry trends, competitive landscape, and high-value customer insights, using data to inform strategy and drive business initiatives.

  • Cross-functional Collaboration & Influence

    • Work closely with Product, Engineering, and Marketing leaders to ensure seamless UX integration.

    • Advocate for UX within mid-level and senior leadership teams.

    • Inspire cross-functional teams to align with research and design strategies.

  • Operational Excellence & Scaling UX

    • Implement UX processes, governance, and frameworks to scale design and research impact across the organization.

    • Ensure research rigor and accessibility/inclusivity best practices in all designs.

    • Ability to be hands-on when needed to accelerate execution.

  • Innovation & Industry Leadership

    • Stay ahead of emerging trends in UX, research methodologies, and design thinking.

    • Promote UX innovation and thought leadership within and outside the organization.

Qualifications

  • 10+ years of experience in User Experience, Research, or Design, with at least 5 years in a leadership role.
  • 4+ years of experience in B2C businesses. Music Industry experience is a bonus.

  • Proven experience leading both UX Research and Product Design teams in a fast-paced, product-driven organization.

  • Strong background in user-centered design, design systems, and research methodologies.

  • Expertise in working with cross-functional teams, influencing product strategy, and aligning UX vision with business objectives.

  • Experience defining and tracking KPIs to measure UX success and drive continuous improvements.

  • Strong portfolio demonstrating impactful UX research and design leadership.

  • Experience managing and scaling design and research teams while fostering a collaborative and innovative culture.

Who You Are

  • A strategic thinker who balances long-term vision with executional excellence.

  • A collaborative leader who builds strong relationships across product, engineering, and business teams.

  • A data-driven decision-maker who uses research insights to drive product and business outcomes.

  • A mentor and team builder who develops high-performing UX professionals.

  • An advocate for accessibility, inclusivity, and ethical design practices.

We encourage you to apply even if you do not meet all of the requirements that are listed within this job description.

Additional Information

Salary: $135,000.00 - 180,000 USD 

Working At TuneCore 

Our Values:  

TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect and transparency. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.  

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist. 

CSR Strategy: Shaping Music for Good 

Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.   

We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.  

Shapers Program 
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.  

Inclusion in the Music Business Report

In 2025, Believe and TuneCore partnered with the Annenberg Inclusion Initiative, the world’s leading think tank studying diversity and inclusion in the entertainment industry, to produce the second Inclusion in the Music Business report which analyzes the gender, race, and ethnicity among executive leadership in the music industry.

Recognition and Awards:

  • Fast Company's 10 Most Innovative Companies in Music list (2023-2025)

  • Crain's Best Places to Work in NYC (2022-2024)

  • Billboard Women in Music List: Andreea Gleeson, CEO (2023-2025)

  • Billboard Indie Power Players List: Andreea Gleeson, CEO (2021, 2022, 2023, 2024)

  • Billboard's International Power Players List, Andreea Gleeson, CEO (2021, 2022, 2023, 2024)

  • Billboard Power 100: Andreea Gleeson (2025)

Benefits & Perks: 

At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to: 

  • Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.

  • “Wellness Fridays” year-round (close at 1pm on Fridays) 

  • Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention. 

  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first. 

  • 401k match - an investment in your future. 

  • Company wide events, outings and volunteer days – we have team spirit and know how to have fun! 

  • Hybrid Work - employees have the option to work primarily remotely and work from the office 7 days per month on a flexible schedule organized at the department level, in accordance with Company policies. 

  • Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people. 

  • Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!). 

 

TuneCore and Believe are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive work environment. We encourage applicants of all backgrounds to apply. All your information will be kept confidential according to EEO guidelines.  

  

Average salary estimate

$157500 / YEARLY (est.)
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$135000K
$180000K

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What You Should Know About Director of UX and Product Research, Believe

Join TuneCore as the Director of UX and Product Research and play a pivotal role in our mission to support self-releasing artists! Based in the vibrant city of New York, you will lead the User Experience and Research teams, and drive a user-centric approach across our product offerings. Your experience in UX design and research will help us create industry-leading tools that enable musicians to thrive in the digital landscape. You’re not just someone who follows trends; you set them. With over 10 years in the field, you'll develop a high-performing team, ensuring strong leadership and a culture of collaboration while aligning UX strategies with business goals. Your insights will directly influence product roadmaps and enhance user satisfaction. Advocating for inclusivity and ethical design practices, you'll have the opportunity to mentor other UX professionals and showcase your thought leadership in the industry. If you’re passionate about ensuring that creators are at the heart of every product decision, this role is for you! If innovation and creativity fuel your passion, and you want to be at the forefront of transforming the music industry, TuneCore would be excited to have you onboard!

Frequently Asked Questions (FAQs) for Director of UX and Product Research Role at Believe
What are the main responsibilities of the Director of UX and Product Research at TuneCore?

As the Director of UX and Product Research at TuneCore, your primary responsibilities include leading the UX strategy and design systems, managing and mentoring a team of designers and researchers, and aligning UX initiatives with business goals. You will also be responsible for synthesizing complex research findings into actionable insights and ensuring that user-centered design principles are upheld across all products.

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What qualifications are needed to apply for the Director of UX and Product Research position at TuneCore?

To be considered for the Director of UX and Product Research role at TuneCore, candidates should have over 10 years of experience in user experience and research, with at least 5 years in a leadership capacity. A strong portfolio demonstrating expertise in UX research and design is essential. Familiarity with B2C businesses, especially in the music industry, is a bonus.

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How does the Director of UX and Product Research at TuneCore advocate for inclusivity?

The Director of UX and Product Research at TuneCore plays a critical role in promoting inclusivity by implementing best practices in accessibility and ethical design while fostering a culture that values diverse perspectives within the team. This advocacy is reflected in design processes and in encouraging team members to consider inclusive methodologies in their work.

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What are the key metrics for success as the Director of UX and Product Research at TuneCore?

Success in the Director of UX and Product Research role at TuneCore is measured through various key performance indicators (KPIs) including user engagement, satisfaction ratings, and the overall impact of UX initiatives on business outcomes. Tracking these metrics helps ensure that the UX strategies align with and drive the company’s goals effectively.

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What opportunities for professional growth exist for the Director of UX and Product Research at TuneCore?

TuneCore is committed to the professional growth of its employees, including the Director of UX and Product Research. Opportunities include access to training programs, workshops, and leadership development initiatives. As part of a culture that prioritizes mentorship and personal growth, you'll be encouraged to expand your skill set and carve out your path within the organization.

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Common Interview Questions for Director of UX and Product Research
Can you describe your experience in leading UX Research and Product Design teams?

In my previous role, I led a diverse team of UX researchers and designers. I focused on fostering a collaborative environment by promoting open communication and encouraging the sharing of ideas. This not only improved our design processes but also significantly raised team morale and productivity. I ensured that every team member felt valued and had opportunities for career development.

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How do you measure the success of UX initiatives?

To measure the success of UX initiatives, I define clear KPIs prior to project commencement, such as user satisfaction rates and task completion times. Post-launch, I analyze user feedback and engagement metrics through surveys and in-depth analytics, allowing me to iterate on the design based on real-world use cases.

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What strategies do you utilize to align UX design with business objectives?

I consistently involve stakeholders from various departments in the UX process to ensure early alignment on business objectives. Regular workshops and alignment sessions help bridge gaps between UX strategies and business goals, ensuring that the design reinforces the company’s vision while addressing user needs effectively.

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Can you provide an example of a complex research project you've led?

Certainly! I recently led a multi-faceted research project where we conducted both qualitative interviews and quantitative surveys. The goal was to understand user pain points regarding our product. By synthesizing both types of data, we were able to create a comprehensive report that informed our design direction and significantly improved our product’s user experience.

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How do you ensure that your design processes are inclusive and accessible?

Inclusivity and accessibility are top priorities in my design process. I conduct regular audits of our design systems to adhere to accessibility standards and engage with users from diverse backgrounds during testing phases to gather insights. This practice not only improves overall user experience but also supports our commitment to diversity.

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What role does feedback play in your design process?

Feedback is crucial in my design process. I regularly solicit feedback from my team, stakeholders, and users at different stages of development. Utilizing both structured and informal feedback channels allows us to refine our designs continuously and ensure we are meeting user needs effectively.

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How do you stay updated with the latest trends in UX and product research?

I stay current with UX trends by attending industry conferences, participating in webinars, and being an active member of professional groups. I also follow relevant publications and thought leaders in the field, allowing me to bring fresh, innovative ideas to the table and foster a culture of continuous learning within my team.

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How do you prioritize tasks within your design team?

I utilize a collaborative prioritization process that involves input from both team members and stakeholders. We assess tasks based on urgency and impact on our strategic goals. This inclusive approach ensures transparency and helps in managing workload efficiently while aligning with overall business objectives.

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What is your approach to mentoring junior UX professionals?

My approach to mentoring focuses on building a supportive relationship where junior professionals feel comfortable discussing challenges and successes. I provide guidance through regular one-on-ones, constructive feedback on their work, and opportunities for them to take on new responsibilities that facilitate their growth.

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How would you handle a situation where there is pushback from leadership on a design decision?

If faced with pushback, I would first seek to understand the concerns and gather data to support my design decisions. I believe in open communication; thus, I would present a well-supported case that addresses the leadership's objections. If necessary, I would be open to compromise, ensuring that the final design still aligns with UX principles while integrating stakeholder feedback.

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Believe is one of the world's leading digital music companies. Believe's mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and d...

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DATE POSTED
April 22, 2025

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