Influencer Marketing Manager

Job TitleInfluencer Marketing ManagerJob CategoryMarketingStore Number or Department960120-105-Creative Services-Acct Mgmt & Ops Job DescriptionThe Influencer Marketing Team at Best Buy brings to life a variety of content creator partnerships in the social media space to inspire and educate their audiences on all the possibilities with technology, ultimately building brand love through authentic external partnerships and creative content. As an Influencer Marketing Manager, you would be responsible for identifying the right talent partners and platform deliverables (Instagram, TikTok, YouTube, etc) to support the overarching marketing strategies and goals for both brand and category initiatives. You will create, curate, and build key partnerships on behalf of Best Buy to deliver on our brand purpose through customer-obsessed influencer programs that are grounded in human/cultural insights and social media trends. The Influencer Marketing Manager is responsible for overseeing and... managing the end-to-end planning process and execution of influencer programs. They are the subject matter expert for Influencer Marketing, continuously evolving Best Buy's approach to stay on pace with the industry and leading the development of campaigns that maximize impact and meet business goals. Strong relationship-building skills are critical to success as they are a key collaborator and liaison to internal business partners, as well as external agencies and influencers. Key Responsibilities: 1. Campaign Managemento Responsible for driving influencer campaigns and managing all accompanying deliverables from start to finish within timeline and budgeto Ensures all influencer campaigns fit into and support the overall goals of the Marketing Team and align to the Influencer strategyo Collaborates with business partners, asking thoughtful questions to get to the right insights and information to build influencer campaigns that meet business goalso Partners with Business Affairs to draft exhibits for contracting external agency support/executiono Facilitates all work with external agency including but not limited to campaign briefing, selecting/vetting influencers, content reviews/approvals, and campaign reportingo Champions and guides the creation of influencer content, ensuring the creative aligns with the Brand and campaign strategy, while also remaining authentic to the voice of the influencer partnero Manages all details related to trafficking influencer assets for paid media and coordinates with partners to leverage influencer assets within organic social and other owned placements in accordance with usage rights outlined in the exhibito Defines and tracks KPIs and benchmarks to measure campaign success; Presents campaign reports and key learnings to business partners o Oversees multiple campaigns and projects simultaneously with excellent attention to detail and organization skills2. Relationship Building & Communicationo Builds relationships with internal partners and proactively guides where and when business needs can (and can't) effectively be met through influencer marketing o Builds effective relationships with influencers through strong partnership with agencies o Champions and represent the Best Buy Brand and the voice of the customer with both agencies and influencers3. Marketing Research and Trend Analysiso Seeks out and stays updated on industry trends the latest influencer/digital industry evolution, platform advancements, and applicable legal standards; Ability to distill this information and share with internal teams and business partnerso Monitors the competitive landscape for retailers, consumer electronics, and best-in-class influencer companies/programs/contentBasic Qualifications: o 6 Years prior experience working directly with Influencer Marketing channels and programs (Influencer/Celebrity/Strategic Partnerships, Social Media Programs)o 4 Years people or resource leadership and/or management experience (indirect or direct)Req #807567BRAddress Line 17601 Penn Avenue SouthCityRichfieldStateMNZip55423Job LevelIndividual Contributor Employment CategoryFull Time BrandBest Buy Search CategoriesMarketing. Estimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse