Founding Head of K12 Sales

About Betabox

Betabox creates transformative STEM education experiences for schools and districts across the U.S. Our hands-on learning solutions—including Onsite Field Trips, Classbox.com, Mobile Labs, and STEM Projects—empower students with future-ready skills, inspire curiosity, and foster a love for technology and innovation. Our mission is to open the future to all students, enabling access to fulfilling and future proof career pathways.

Role Overview

We’re looking for a Founding Head of K12 Sales to design, lead, and scale K12 focused go to market strategies. This is a new motion for our company, which historically only focused on partner funding sources to deliver services to schools. You will be responsible for selling Betabox’s products directly to schools and districts, refining our go-to-market strategies, iterating on sales approaches to secure product-market fit, and ultimately building a sales team and engine to scale these efforts. This role requires a self-starter with a deep understanding of STEM education, a strong network in K-12, and the drive to take our products from limited sales to broader adoption.

In the first 6-12 months, you will focus on immersing yourself in our products, engaging directly with customers, and driving sales of our STEM resources to schools and districts. Your primary goal during this period will be to meet and exceed a sales quota while building strong, trusted relationships with our target customers. Through these efforts, you’ll gain a deep understanding of our product offerings, market segments, and key personas.

As you demonstrate success, you will take on a more strategic role, making informed decisions about which products best align with specific market segments and customer personas. You will also begin to develop foundational sales training materials and resources, setting the stage for a scalable, school- and district-focused go-to-market strategy.

In the 12-24 month phase, you’ll receive additional budget to expand the team by hiring Account Executives dedicated to district and school sales. As these efforts succeed, further marketing and sales enablement resources will support your initiatives, positioning you to drive broader impact and sustainable growth across Betabox’s educational markets.

Key Responsibilities

• Sales Leadership & Execution: Take ownership of the full sales process from prospecting to closing deals with schools and districts for Betabox’s products. Initially, you’ll be responsible for direct sales and doing the hands-on work required to build traction.

• Strategy Iteration & Product Market Fit: Work closely with leadership to develop and refine sales strategies, segment targets, and approaches to achieve product-market fit.

• Team Development & Scaling: Build, lead, and train a high-performance sales team as we scale our efforts. Establish a scalable sales engine that can expand outreach and increase market share.

• Metrics & Performance Management: Set, track, and report on sales KPIs, using data to make informed decisions about strategy adjustments and improvements.

• Product Expertise: Develop a deep understanding of Betabox’s products and stay informed about trends and challenges in K-12 STEM education.

• Market Feedback: Relay market insights and feedback to product and leadership teams to inform product improvements and positioning.

Qualifications

• Experience in K-12 STEM Education Sales: Proven track record in selling STEM education solutions to schools and districts. Strong network within K-12 education.

• Scaling Experience: Demonstrated success in taking products from limited sales to scaling.

• Self-Starter & Hands-On: Comfortable building sales processes from scratch, iterating on strategies, and adapting to feedback.

• Analytical & Metrics-Driven: Strong focus on metrics with a history of using data to drive performance.

• Leadership Skills: Experience in building and leading a sales team, with the ability to inspire and develop sales talent.

• Adaptability: Ability to adjust to the evolving needs of a high-growth environment and refine approaches based on market feedback.

• Base Salary & Variable Compensation: $85,000 - $100,000 base with an additional 30% - 50% in variable compensation tied to performance. Breakdown between base and variable can be tailored to candidate needs.
• Participation in annual bonus pool and long term incentive plan. 
• Healthcare and dental plan
• 401k (no match)
• Remote Flexibility: The option to work remotely with periodic travel as required.