Social Editor

About the role:

Betr is looking for a Social Editor to join our Growth Marketing team.  The Social Editor will be responsible for producing high-quality, engaging video content tailored for various paid media platforms. Your work will directly contribute to our marketing strategies by creating compelling narratives and visuals that engage our target audiences, while weaving in core messaging about our product and its offerings. You will collaborate closely with our marketing and media teams to ensure our content aligns with our brand identity and campaign goals.  A candidate with a social-first mindset and the ability to operate in a fast-paced work environment.

• Edit and produce raw material into a suitable, finished product ready for paid social media campaigns, primarily short form video content (15-30 seconds) for a social media fanbase
• Instinctive taste level for good social content and ability to create it (look and feel of social content, pacing, music, messaging, copy, on-screen copy, hooks, etc.)
• Collaborate with the growth marketing team to understand campaign objectives and target audiences, ensuring video content is aligned with these goals
• Create ads, flyers, social posts, long form video, short form video, editing photos, animations and other marketing materials to enhance brand presence
• Manage video libraries and maintain digital files for easy access 
• Utilize Adobe Photoshop, Premiere Pro, After Effects and any other editing tools to create dynamic video ads that are optimized for performance across various platforms
• Implement VFX/animation to enhance video content
• Display exceptional copywriting skills to seamlessly blend product messaging and other marketing materials into engaging social content
• Bring fresh ideas to the table in weekly brainstorming sessions for new batches of creative
• Stay up-to-date with social media trends to help drive creativity for social ads
• Work under tight deadlines while maintaining a high standard of accuracy and quality
• Analyze and report on video performance metrics and use data to inform future creative approaches, to  gauge success, and identify areas for improvement

• A lifelong, passionate sports fan with a deep understanding of how to engage fans 
• A passion for consuming social content (i.e. spending your free time on TikTok, IG, Meta, etc.), especially in the sports space

• 3-5 years of proven experience as a video editor with a strong portfolio showcasing paid media campaigns & organic social media content
• Experience with Adobe Premiere, Photoshop, and After Effects
• Experience working with content creators and talent
• Working knowledge of both social media platforms and digital production
• Experience with designing and laying in GFX/VFX is a huge plus
• Ability to work as a team and collaborate with various teams internally 
• Copywriting experience is a plus
• Excellent verbal, written, and interpersonal skills with the ability to communicate clearly and effectively 
• Self-motivated and able to drive initiatives from end-to-end
• Excellent organizational skills, the ability to be flexible, & prioritize responsibilities