Senior Marketing Specialist - Brand

• National
• Full time (75 hours per fortnight)
• Hybrid work arrangements
• Salary range: $105,000- $115,000 plus super

Be part of Beyond Bank a bank that is for and with you.

We are one of Australia's largest, 100% customer-owned mutual banks with a credit union heritage. With over 300,000 customers and over 40 branches across five states, we are working hard to be the best relationship bank for customers and communities in Australia. When you join Beyond Bank, you will work for a B Corp and be part of a friendly, inclusive, and supportive environment where you can continue progressing, no matter what stage of your career.

Our values of Customer Obsessed, Empowering Communities, Right things, right way, Shared Ambition, and Championing Sustainability are integral to all that we do and are the standards to which we hold ourselves.

The Role

The Senior Marketing Specialist- Brand is responsible for the development and delivery of the brand strategy and will ensure the strategy and brand are aligned to the overall business objectives. This position is a Senior role in the team and will strategically plan, oversee and recommend future external proposition for our brand, with supporting proof points.

The key aspects for delivery of this role are to:

• Implement brand plans and go-to market strategies that build brand health as well as drive lead generation and conversion.
• Build our people to be key advocates for Brand, working with P&C, to communicate with one voice (consistency)
• Analyse data and insights on the effectiveness of campaigns to identify trends and opportunities, optimisation and amplification. 
• Ensure campaigns are executed end to end, on time and budget. Measure results across campaigns and provide reporting on key metrics.
• Effectively communicate campaign and marketing activity to relevant senior stakeholders.
• Manage the relationship with agency partners, both creative and media.
• Ensure we have effective budget management disciplines in place

About you

You will be an expert in creating and executing brand strategies that effectively communicate company identity and values, you will possess strong analytical and creative skills, along with a strategic mindset. You will also:

• Possess extensive brand experience in financial management/banking/business.
• Demonstrates a passion for delivering customer experiences that delight customers and deliver profitable business outcomes
• Enables high-performance outcomes through deep understanding of customer insights
• Builds effective relationships through influences & collaboration
• Demonstrates strategic thinking, with strong planning, organising and consultation skills.
• Effective influencing communication skills    
• Have undertaken relevant qualifications in marketing and leadership are desired
• Have previous experiences in the financial services industry.    

See yourself in our team

You will be joining a Marketing team that is on a pathway of investment and growth. Our goal is an enduring brand that is loved by our customers and communities. You will be encouraged to be curious, and work in an environment where you feel supported and have clear responsibilities and accountabilities. Working with us, you will get a sense and feel for a team that is yearning for data and insights which will ensure better fact-based marketing recommendations and an increased understanding of our customers wants and needs. And you will have fun along the way!

Why work for Beyond Bank?
We welcome candidates that reflect the diversity of the communities in which we operate. We actively encourage Aboriginal and Torres Strait Islander peoples, people living with disability, LGBTQIA+ as well as culturally diverse community members to apply for our roles.

Beyond Bank is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, or modifications for accessibility to our locations, please contact us at [email protected]

And there’s even more benefits:

• Additional 3 paid work-life balance days to boost your annual leave
• Paid community volunteer days to support many community charities across Australia
• Access to employee discounts, health and wellbeing initiatives, employee and family assistance, plus more
• A flexible, and diverse working environment
• Career development opportunities, training and coaching

By joining Beyond Bank, you will have the opportunity to work alongside talented professionals who will support and encourage you to achieve your full potential. If you are passionate about people and want to make a difference, we would love to hear from you.

What does our recruitment process look like?
The process can include a phone screen, video interview, virtual or face-to-face interview, psychometric testing, and all relevant background checking. Some positions may require undergoing 4 weeks of mandatory full training.

Apply Now!
To find out more about Beyond Bank visit beyondbank.com.au or for more information contact [email protected]

Applications close 13/10/2024

As a certified B Corp we are using our business as a force for good.

By applying for this opportunity you are providing consent for Beyond Bank Australia to conduct all pre-employment screening checks (APRA, ASIC, Bankruptcy, National Criminal History Check, VEVO, Adverse Media Check and Reference Checks) at the expense of Beyond Bank Australia.