GTM Enablement Program Manager

As a GTM Enablement Program Manager at BeyondTrust, your primary responsibilities include conducting detailed business needs assessments, developing engaging sales enablement programs, and measuring the impact of these initiatives. You'll collaborate with various stakeholders to ensure the effective delivery of quality training and maintain alignment with key events like product launches.

To qualify for the GTM Enablement Program Manager position at BeyondTrust, you need a Bachelor’s degree and experience in software sales, sales training, or a related field. Strong organizational and project management skills are essential, along with the ability to adapt quickly and communicate effectively with diverse teams.

BeyondTrust places a strong emphasis on continuous learning and professional growth. As a GTM Enablement Program Manager, you will benefit from various resources, mentorship opportunities, and access to training programs, ensuring you stay updated with the latest industry practices and enhance your skills.

The program management aspect of the GTM Enablement Program Manager role at BeyondTrust is unique because it combines strategic planning with creative execution. You’ll not only develop and manage programs but also ensure they align with multiple internal and external business initiatives, driving sales success across the organization.

The company culture at BeyondTrust is built on flexibility, trust, and a commitment to continual learning. As a GTM Enablement Program Manager, you will find yourself in a supportive environment where collaboration is encouraged, and your contributions are valued. Employees are empowered to grow and innovate, reflecting the company's dedication to both personal and professional excellence.

To measure the success of a sales enablement program, I focus on key performance indicators such as sales productivity, engagement levels in training sessions, and overall revenue growth. Gathering feedback from sales teams and utilizing metrics to assess pre- and post-program performance helps ensure continuous improvement.

In my previous role, I encountered a challenging stakeholder who had different priorities. I initiated an open conversation to understand their concerns and objectives, aligning our goals. By presenting data and examples that showcased the benefits of our initiatives for their team, I successfully gained their support and strengthened our collaboration.

To keep sales enablement materials current, I establish a regular review process that includes input from sales leaders and feedback from the sales team. I also pay attention to market trends, product updates, and customer feedback, ensuring that the content evolves in line with any changes or new initiatives.

Tailoring training sessions requires understanding the unique skill sets and challenges of each sales team. I conduct assessments before the training, gather input from team leads, and customize the content to address specific needs, using a mix of formats to engage diverse learning styles.

A successful GTM enablement initiative I initiated focused on developing a certification program that aligned with new product releases. This involved collaborating with product teams and sales to ensure everyone understood the key features. The program led to a 30% increase in sales proficiency with the new product line, significantly impacting our quarterly revenue.

My approach involves regular communication, joint planning sessions, and feedback loops between sales and training teams. By encouraging both teams to contribute to the development of training content, we create programs that resonate well with the sales process and improve overall effectiveness.

To keep training sessions engaging, I incorporate interactive elements like quizzes, role-playing, and group discussions. Additionally, using real-life scenarios and encouraging participants to share experiences fosters a dynamic learning environment where everyone feels involved.

To manage competing priorities, I prioritize tasks based on urgency and impact. I maintain clear communication with all stakeholders, ensuring alignment on timelines and goals, which allows us to adapt and focus on what drives the most value for the GTM strategies.

Data plays a critical role in my decision-making, as it provides insights into what’s working and what’s not. I analyze engagement metrics, performance data, and feedback to identify areas for improvement and to make informed choices about program adjustments and resource allocation.

I believe the future of sales enablement in the SaaS industry will heavily focus on personalization and technology integration. As customer needs evolve, enablement programs will need to be more adaptive, leveraging data-driven insights to provide tailored resources that enhance the sales experience and ultimately lead to higher conversions.