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Marketing Manager - Paid Ads
- Design, manage and implement digital acquisition marketing strategy to ensure that objectives are met to maximum efficiency.
- Manage monthly marketing spend making every coin count.
- Analyse and report data to measure the effectiveness of campaigns.
- Deliver against KPIs optimizing against customer lifetime value to meet annual forecast and goals.
- Provide results and recommendations against new approaches, customers, technologies, sites, for cutting-edge programs across web, mobile and all digital extensions.
- Develop recommendations to reach new customers through desktop and mobile campaigns, including creative and messaging strategy.
- Maintain agency relationships by setting goals, providing media assets, performance feedback, and managing budgets.
- Manage creative, ad, and landing page testing schedule to drive improved campaign results.
- Work with internal operations, developers, and planning teams to maximize the impact of inflow of customers.
- Work with development and product teams to ensure user experience is as frictionless as possible and make recommendations to improve conversion rates at each step of the user flow.
- Stay up to date with the latest marketing trends and emerging technologies and leverage them to enhance our marketing strategies.
- At least 5 years’ experience in Finance or Digital Marketing, Media and Sales of Performance Marketing
- Experience with Google Analytics or other web analytics tools.
- Understanding of Facebook’s paid advertising platform, paid search, programmatic channels, mobile media, affiliate marketing, display media, and sponsored content campaigns.
- Expertise in digital operations and digital business strategy.
- Agency background or experience working with digital media agencies is highly desired.
- Proven analytical and quantitative skills including a strong understanding of online marketing metrics.
- Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.
- Exceptional written and verbal communication, planning, and project management skills.
- Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework.
- Brokerage / gaming industry experience a plus.
- Competitive salary commensurate with experience.
- Opportunities for professional development and career advancement.
- Collaborative and supportive work environment.
- Flexibility in smart casual dress code
- Complimentary snacks and beverages available
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Full-time, remote
DATE POSTED
October 4, 2024
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