Manager/Senior Manager, CRM and Lifecycle Marketing

BillionToOne is a next-generation molecular diagnostics company dedicated to developing powerful and accurate diagnostic tests that are accessible to all. Our innovative QCT molecular counting technology significantly enhances the resolution of disease detection using cell-free DNA by over a thousandfold. This groundbreaking technology is integral to our product offerings, including one of our flagship products, Unity Complete™, the only non-invasive prenatal screen capable of assessing fetal risk for both common recessive conditions and aneuploidies from a single maternal blood sample. Leveraging the same molecular counting technology, we've expanded our impact into oncology in 2023 with a pioneering liquid biopsy test, Northstar, that combines treatment selection with monitoring. To date, over 500,000 patients have benefited from our innovative and precise diagnostic tests, and our Annual Recurring Revenue (ARR) has grown from $0 to $125 million in the last ~4 years.BillionToOne has successfully raised close to $400 million in funding, with a notable $130 million Series D round completed in June 2024, resulting in a company valuation of over $1 billion. This funding has come from prestigious global institutional investors, including Hummingbird, Adams Street Partners, Neuberger Berman, Baillie Gifford, and Premji Invest. BillionToOne has recently been recognized by Forbes as one of America's Best Startup Employers for 2024, highlighting the company's exceptional work environment and commitment to innovation.Our team has grown significantly and we now proudly employ over 400 highly skilled individuals. Despite substantial growth, we have successfully maintained the unique culture that has defined BillionToOne from inception, continuing to cultivate a team that is not only diverse and passionate but also innovative. Headquartered in Menlo Park, California, with an additional facility in Union City, California, BillionToOne remains at the forefront of significant advances in molecular diagnostics, evidenced by the recent announcement of clinical outcomes data for its Unity Fetal Risk Screen and new advancements in cancer diagnostics. For more detailed information about BillionToOne and its groundbreaking work, please visit our website at www.billiontoone.com.We are looking for a Manager/Senior Manager, CRM and Lifecycle Marketing to be responsible for developing and executing CRM strategies to optimize customer engagement, loyalty, and retention. You will lead a team in designing and implementing effective CRM programs across multiple channels to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of CRM principles, data analysis, and customer segmentation. You should be results-oriented, innovative, and passionate about delivering personalized experiences that build long-term customer relationships.This is a remote position, but you may also work from our office in Menlo Park or Union City, CA if you’re locally-based and report directly to the Vice President, Marketing.Key Responsibilities:• Develop and execute a comprehensive CRM strategy that aligns with the company's goals and objectives for customer engagement, loyalty, and retention.• Design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging.• Execute campaigns hands-on with support from product marketing, design, engineering internal and external resources.• Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.• Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.• Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.• Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes.• Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates.• Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty.• Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.• Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives.Requirements:• Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred.• 5-8+ years in CRM, customer retention, or related roles.• Experience developing a lifecycle marketing strategy, mapping customer touchpoints, developing customer segmentations, developing communications and launching campaigns end to end• Experience mapping customer lifecycles in collaboration with sales and other cross-functional stakeholders• Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical• Experience leading the sourcing and deploying of CRM platforms and ESPs• Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution.• Excellent analytical skills, with the ability to translate data into actionable insights and strategies.• Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams.• Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results.• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.• Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs.• Passion for delivering exceptional customer experiences and a customer-centric mindset.Benefits And Perks:• Working with a team of ‘rockstars’ who bring out the best in everyone• Open, transparent culture that includes weekly Town Hall meetings• The ability to indirectly or directly change the lives of hundreds of thousand patients• Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered at 80%• Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%)• Retirement savings program including a 4% Company match• Free daily on-site lunches provided from top eateries• Latest and greatest hardware (laptop, lab equipment, facilities)• A variety of perks on campus (state of the art gym, restaurant)• Free on-site EV charging (compatible with all EVs, including Tesla)At BillionToOne, we are proud to offer a combination of a (1) base pay range (actual amount offered is based on experience and salary/equity options split that the candidate chooses) (2) generous equity options offering, on top of (3) industry leading company benefits (free healthcare options, 401k match, very generous fully paid parental leave etc.).Based on the candidate’s experience and skill level, for this position, we offer a total compensation package of up to $275,000 per year, including a base pay range of $130,000 to $200,000 per year.BillionToOne is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.