Demand Generation Director at BitGo in Palo Alto, CA

BitGo is the leader in digital asset financial services, providing institutional investors with liquidity, custody, and security solutions. In 2020, BitGo launched Prime Trading and Lending, as well as BitGo Portfolio and Tax, providing clients with a full-stack solution for digital assets. In 2018, it launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital... assets. BitGo processes over 20% of all global Bitcoin transactions, and supports over 400 coins and tokens on 14 Blockchains. BitGo's customer base includes the world's largest cryptocurrency exchanges and institutional investors and spans more than 50 countries. BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners. Responsibilities: Build a world-class marketing organization at Bitgo. Build monthly and yearly budgets to ensure the sales team is getting enough leads to meet revenue targets. Demonstrate knowledge of products and services to lead and work with creative / design / content teams that tell amazing stories. Be able to manage multiple projects and multiple agencies successfully. Work cross-functionally with Product, Engineering, Technical Support, and Sales to optimize usage, collect product feedback, and present solutions to help customers solve their challenges using BitGo Partner with the Sales team throughout the customer lifecycle to prevent churn and ensure renewals Skills & Experience: At least 5 years of experience with hands-on marketing success in the technology or finance sectors At least 5 years of B2B marketing experience Proven ability to be able to start, manage and grow marketing campaigns from concept to execution. Proven ability to create, execute and manage large marketing budgets across multiple channels. Analytical ability to quickly and coherently articulate how successful a campaign is performing. Entrepreneurial approach to owning responsibilities with strong accountability to delivering outcomes Ability to handle conflicting priorities, creative problem solving skills Strong written and verbal communication skills Experience in the financial services, cryptocurrency trading, custody space preferred Why Join BitGo? Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want risks to be part of the team that changes the world's financial markets. Here are some of the benefits of working at BitGo: Competitive base salary, bonus and stock options 100% company paid health insurance for employee, partner and dependents Up to 5% 401k company match Paid parental leave, paid vacation Free custom lunches, dinners and snacks Computer equipment and workplace furniture to suit your needs Great colleagues and inspiring startup environment Benefits may vary based on location Salary Range: $150K -- $200K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications