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Campaign Manager (New Logo Acquisition)

Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode,  fueled by a recent $190m series C round. 

As Campaign Manager for new logo acquisition, you will be responsible for planning, executing, and managing omni-channel marketing campaigns across the customer journey to find, nurture and convert new MSPs and end-users to Blackpoint customers. You’ll work with a diverse and talented team, leverage cutting-edge marketing tools and technologies and contribute to developing impactful, audience-focused marketing campaigns.  

 

This is an excellent opportunity for a results-driven marketer to help fuel growth at a hot cybersecurity company that just landed a $190m series C round. 

 

What You'll Do:  

  • Develop and execute strategic marketing campaigns aligned to business objectives, target audiences and budgets. 

  • Collaborate with cross-functional teams to create compelling marketing collateral that aligns with our brand's tone and positioning. 

  • Work with product marketing to leverage market research and consumer insights to identify target audience segments, preferences, and behaviors. 

  • Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for campaign optimization. 

  • Build trusting relationships, credibility, and use strong communication skills to partner effectively with stakeholders across the team. 

  • Own the dashboard for your campaigns. 

  • Constantly test and innovate on new way to attract and convert net new logos both MSP and end-user. 

 

The ideal candidate has: 

  • Bachelor’s degree in demand generation, digital marketing, or related fields. 

  • 5-10 years of experience creating and running in successful demand generation. programs designed to hunt new logos.  

  • An understanding of the Managed Service Provider persona. 

  • In-depth knowledge of running B2B campaigns. 

  • The ability to work in a fast-paced, highly matrixed start-up environment. 

  • Team spirit and a #GSD mindset. 

  • Ability to manage several marketing campaigns simultaneously.  

  • Great communication skills. 

 

Nice to have: 

  • Experience in the security space. 

  • Understanding of Cyber security. 

Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races,  colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital  status, or any other legally protected status. We are committed to equality of opportunity in all  aspects of employment. 

We thank everyone for their interest, but only those candidates selected for an interview will be  contacted. 

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DATE POSTED
March 2, 2024

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