Social Media Manager - job 2 of 2

Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode,  fueled by a recent $190m series C round. 

What You'll Do:   

• Support and expand our digital presence through the development and execution of Blackpoint’s comprehensive social media strategy, ensuring alignment with brand objectives and our target audience. 

• Own the social content calendar, ensuring alignment with our business goals and cross-functional stakeholders to support brand campaigns, product launches, events, and key moments. 

• Conceptualize, create, curate, and manage engaging social media content across all channels while maintaining a consistent brand voice and strategy. 

• Own and maintain constant activity Sprout Social/Employee Advocacy tool for increased brand awareness and reach via Blackpoint employees. 

• Deploy listening capabilities within social channels (including Reddit) to research brand reputations and engage where appropriate, which may include bringing in other SMEs within Blackpoint 

• Create, own and deploy LinkedIn Newsletters as a newer channel for communicating with followers. 

• Engage with and grow our community by responding to comments and messages, collaborating with creators in our space, and staying up to date on relevant market trends. 

• Collecting, analyzing, and continuously improving our social media presence through the use of analytics, insights, and best practices. 

• Grow our following across all channels (LinkedIN, IG, X etc) M/M and Y/Y 

• Create and publish a tagging strategy for watering holes, influencers etc. 

What You’ll Bring:  

• 5+ years of experience successfully managing social media for an established brand or agency 

• Proven experience creating impactful and engaging content from ideation to execution for a B2B audience 

• Expert knowledge of (the social media platforms we use), Hubspot, and Sprout Social 

• Previous experience managing projects and working collaboratively with internal and external SMEs in a fast-paced environment 

• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention 

• Strong understanding of marketing communications strategy and how to effortlessly utilize these concepts throughout various forms of outreach  

Bonus Points:  

• Experience in or deep knowledge of cybersecurity 

• Paid Social media experience 

• Previous experience developing content directed towards MSPs 

• Knowledge in Google Analytics and other reporting/listening tools 

• Graphic design experience a huge plus! 

Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races,  colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital  status, or any other legally protected status. We are committed to equality of opportunity in all  aspects of employment.