About this role
Overview
Digital Marketer (in Aladdin Product Marketing team) will be responsible for overseeing drive campaign execution using Eloqua and Adobe Target. The role involves translating campaign requests into effective journeys, managing audience segmentation, and personalizing content delivery. Strong skills in Power BI are essential to slice and visualize campaign data, enabling actionable insights. This role bridges marketing automation with performance analysis to support product growth. Attention to detail, familiarity with campaign frameworks, and a data-first approach are essential for excelling in this position.
Location: Mumbai
Key Responsibilities
The role demands a blend of marketing operations expertise, strong analytical skills, and cross-functional collaboration to optimize client engagement and campaign performance.
Campaign Management:
Become the in-house expert on Eloqua and Adobe Target capabilities to deliver high-impact, personalized campaigns.
Understand the end-to-end campaign request process and framework, ensuring all campaigns align with defined standards and optimization guidelines.
Monitor and triage campaign requests from the PMM team, ensuring efficient execution and timely delivery.
Lead execution of high-priority initiatives, including Copilot adoption and re-engagement campaigns and the Copilot webinar series.
PowerBI and Data Visualization:
Build and maintain Power BI dashboards to analyze campaign performance, user behavior, and KPIs across channels.
Slice and visualize data to uncover trends, segment performance, and drive data-backed campaign decisions.
Collaborate with data teams to enhance data availability and reporting accuracy across Eloqua and Adobe Target.
User Support and Training:
Create and maintain playbooks and how-to guides for Eloqua and Adobe Target to drive marketer enablement and self service
Provide support and training to marketing teams on campaign execution workflows, data use, and platform features.
Act as the first point of contact for campaign setup queries and template usage.
Collaboration and Communication:
Establish a regular cadence of touchpoints with the PMM team to stay aligned on business objectives, uncover gaps, and recommend improvements.
Provide ongoing support and coordinate with the global marketing team to ensure seamless campaign execution across geographies.
Foster a culture of knowledge-sharing and continuous improvement by encouraging feedback, experimentation, and best practice adoption.
Continuous Improvement:
Regularly audit and refine campaign processes to improve efficiency and outcomes.
Stay updated on Eloqua, Adobe Target, and Power BI feature enhancements and industry trends.
Recommend and implement multichannel strategies to enhance targeting and improve customer journeys.
Qualifications Education and Experience
Bachelor’s degree in Information Technology, Marketing and Communications, Web Development, or a related field
3+ years of experience in digital marketing operations, ideally within a product marketing setup.
Hands-on expertise in Adobe Target and/or Eloqua is required
Strong understanding of campaign frameworks, segmentation, and personalization strategies.
Proficiency in building interactive dashboards using Power BI.
Excellent problem-solving and troubleshooting abilities
Experience with Adobe Analytics or other similar analytics platforms
Strong communication and interpersonal skills, with the ability to train and support users effectively
Attention to detail and a commitment to maintaining high standards of content quality
Ability to manage multiple tasks and projects simultaneously, meeting deadlines and prioritie
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Lead operations and client relationships as the Director within Aladdin Client Business at BlackRock, a global investment management firm.
Become a pivotal Research Analyst at BlackRock, contributing to their Investment Team with your analytical expertise and investment insights.
Join iKhokha as a Marketing Traffic Manager to enhance the agile marketing efforts of a leading FinTech company.
Join Campus as a Brand Marketing Manager and help reimagine the future of education through innovative marketing strategies.
Lead the public relations and marketing strategies for Northeast Georgia Health System, aiming to enhance community health engagement.
Join onsemi's team as a Product Marketing Manager to shape the future of image sensor technology for the automotive market.
Join Prose as a Lifecycle Marketing Senior Associate and help deliver personalized marketing strategies in a dynamic startup environment.
Join Johnson & Johnson as a Marketing Representative to influence the North Carolina insurance market through strategic relationship building and sales growth.
Lead impactful marketing initiatives at Medtronic to enhance patient care through cutting-edge remote monitoring technologies.
Join Syngenta as a Marketing Communication Intern and help shape the future of sustainable agriculture in Brazil.
Join Disney Imagination Campus as a Marketing Strategy Manager and help shape impactful experiences for student groups through innovative marketing strategies.
Join American Express as a Senior Analyst focusing on Email Marketing to drive customer engagement in Travel and Lifestyle Services.
BarkleyOKRP is searching for an experienced Vice President to drive the strategic vision for Audience Activation & Impact across multiple engagement channels.
Become our Event Specialist and help shape unforgettable branding experiences at Signal Tru Brand.
Join OneRhythm as a Marketing Project Manager to lead and manage engaging marketing campaigns for cultural organizations from anywhere in the world.
BlackRock’s mission is to create a better financial future for our clients. As we pursue this mission, our guide is our BlackRock culture and principles – that is, our shared understanding of who we are, what we stand for and how we will conduct o...
129 jobsSubscribe to Rise newsletter