Blink Health is a healthcare technology company aiming to make prescriptions accessible and affordable. They are seeking a Senior Director of B2B Marketing to drive brand growth and customer acquisition through strategic marketing initiatives.
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Skills
10+ years in B2B marketing
Strategic and analytical mindset
Executive-level communication
Project management expertise
Strong organizational skills
Responsibilities
Define and drive product positioning and go-to-market strategy
Lead content strategy and development for B2B audiences
Manage the marketing calendar and campaign execution
Create and oversee strategic growth campaigns
Oversee event strategies to maximize brand exposure
Develop full-funnel demand generation strategies
Ensure high-quality digital presence
Direct PR and thought leadership initiatives
Optimize marketing performance and metrics
Collaborate cross-functionally with teams
Education
Bachelor’s degree in Business Administration, Marketing, or related fields
Benefits
Impactful work in healthcare
Opportunity for growth in a fast-growing company
Collaborative and learning-focused environment
Equal opportunity employer
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