Demand Generation Marketer at Bloomberg in San Francisco, CA

Bloomberg Second Measure's marketing team develops and executes plans to reach key audiences through multiple channels. We look for creative and analytical professionals with the strong communication skills necessary for partnering with internal and external stakeholders. As a member of the Marketing team, you'll help drive demand for Bloomberg Second Measure products. We will work together to reach key investor audiences using multiple channels. The Demand Generation Marketer will focus on managing B2B marketing campaigns that drive MQLs, pipeline, and revenue. We'll trust you to: Identify opportunities to reach core personas across various channels Develop and execute campaigns via lead generation and account-based marketing approaches Run experiments to optimize campaigns at each stage of the marketing funnel Collaborate with Marketing, Sales, Revenue Ops, and other key stakeholders by working closely with our Head of Marketing on lead forecasting and conversion metrics, partnering... with our Content Marketer and Editorial Marketer to help drive the creation of relevant content by providing data-driven insights on what delivers qualified leads, and working with cross-functional teams to understand the buyer journey Help optimize web forms and landing pages for conversion You'll need to have: You have 5 years of hands-on experience managing B2B demand generation programs that produce measurable results (technology/SaaS background preferred) You are adept at running multi-channel lead generation and ABM campaigns You have experience with lead forecasting, campaign reporting, and performance KPIs You are familiar with marketing automation platforms You are a strong communicator who can collaborate with internal and external stakeholders Salary Range: $80K -- $100K Minimum Qualification Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse