Lifecycle Marketing Manager, Group Subscriptions

Lifecycle Marketing Manager, Group Subscriptions in New York, New YorkThe OrganizationThe energy of a newsroom. The pace of a trading floor. We work hard, and we work fast — while keeping up the creativity and entrepreneurialism we're known for. It's what keeps us inventing and reinventing, all the time.Bloomberg LP has built a significant media business spanning TV, digital, print, radio and live events across the globe. In the midst of a historic time in the media industry, Bloomberg Media is growing its global footprint and reach through new innovations from Bloomberg Quicktake to Bloomberg Green, Bloomberg New Economy, our rapidly growing consumer subscription business, and much more.Scope and Impact of the RoleWe’re seeking a highly-motivated marketer to build out a new global lifecycle marketing program for our nascent Group Subscriptions business. Bloomberg.com Group Subscriptions enables large organizations like companies, schools, trade associations and more to purchase large quantities of Bloomberg digital subscriptions for their employees, members and students. Our clients include world-class universities, leading global corporations, government agencies, and more. In this role, you’ll lead global lifecycle marketing initiatives across various outbound channels to convert, engage, upsell and retain this growing audience of group subscribers. You’ll work with partners across the company to design innovative marketing strategies and bring them to life across email, app, and on-site to drive maximum revenue.The right person for this role will be a multi-disciplined marketing athlete with deep expertise in email. You’ll be flexible, comfortable working in a fast-paced environment, and skilled at balancing multiple priorities. You are excited by the idea of inheriting a blank sheet of paper and building something net-new. You are a creative, innovative problem solver who always puts the customer first and brings an entrepreneurial spirit to the team. You’ve had experience in content marketing and/or subscriptions businesses, ideally in a B2B environment, and have a personal interest in news, current events, and the worlds of business/finance. You’re always on top of the latest digital trends and bring new ideas to the table.We’ll trust you to:• Design the long-term vision and short-term roadmaps for building out a robust and performant multi-channel Group Subscriptions lifecycle marketing program for corporate and education clients.• Manage the campaign strategy and creation process of all Group Subscriptions lifecycle campaigns programs to onboard, engage, retain and upsell subscribers with personalized, targeted and relevant marketing experiences – including defining segments, building cross-channel campaigns and journeys, and analyzing results.• Partner closely with other marketers across Bloomberg (including specifically the Consumer Subscriptions and Events marketing teams) to share learnings, identify collaboration opportunities, and orchestrate communications to meet shared goals.• Collaborate closely with Editorial teams across Digital, TV, Newsletters, Podcasts and more to design content-first marketing programs for key strategic sectors (e.g. financial services; technology; government) and/or clients.• Support sales teams in creating best-in-class client-facing content, advise on outbound marketing best practices, and recommend martech tools and strategies to drive efficiency and scale.• Define goals and KPIs to track performance of our Group Subscriptions lifecycle marketing programs; develop clear and insightful reporting to illustrate your impact and strategically communicate results to partners and leadership.• Drive a constant ‘test and learn’ practice to improve our enterprise lifecycle program and subscriber experience, leveraging customer segmentation and personalization.• Engage with colleagues in Product and Engineering to enhance our ESP functionality and unlock new capabilities to supercharge group subscriptions lifecycle communications.• Adapt, learn quickly and be inventive.You’ll need to have:• 5+ years of experience in a lifecycle/CRM marketing role with experience working across web, app, and email. B2B or B2B2C experience is a plus, as is experience working alongside a sales organization.• Hands-on experience working with an enterprise-level email service provider such as Iterable, Braze, Sailthru, etc. and other digital tools like ActionIQ, Segment, Amplitude, Lookr, Google Analytics, etc. MovableInk expertise is a plus.• Strong understanding of engagement tactics, personalization, and marketing automation.• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making.• Tight-knit collaboration skills and ability to manage multiple projects at once in a fast-paced environment.• Ability to execute flawlessly with a high degree of ownership and attention to detail.• Stellar written and verbal communication skills with an eye for good marketing copy.• Natural marketing instincts with the ability to relate to our customers and prospects.If this sounds like you:Apply! We'll get in touch to let you know what the next steps are.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.#J-18808-Ljbffr