Conversion Rate Optimization Manager

Conversion Rate Optimization ManagerAcquisition - Liberty, 28 Liberty Street, New York, New York, United States of America Req #309Thursday, February 29, 2024THIS IS BLUE APRONChefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers' lives, cooking and creating experiences in their home kitchens.WHO'S IN THE KITCHEN:This role is perfect for you if you are results-obsessed and always looking for ways to improve the customer experience. As the Conversion Rate Optimization (CRO) Manager, you will manage all aspects of our experimentation program. You will synthesize data, session replays, user research, and other customer feedback touchpoints to inform and prioritize an experimentation roadmap that will propel the Blue Apron business forward. You're a great fit for this role if you are highly analytical and technical in nature and love to tell the story behind the data. Forecast and react to market trends, dive deep into experiment data and collaborate with product managers to ideate new functionality/capabilities for our website based on analytics and voice of customer program feedback. You will mine key insights from the CRO program that will be shared out creatively on a weekly, monthly, and quarterly basis with partners from our Product, Revenue/Marketing, and Engineering teams. You will have a direct and visible impact on our revenue targets, our digital product roadmap, and key marketing initiatives. You'll be responsible for managing the overall direction of the program, across Product enhancements, Conversion Funnels and Campaign/Funnel optimization. The ideal candidate will evangelize experimentation across the Brooks Running organization to embrace and properly utilize experimentation.WHAT'S ON THE MENU:• Analyze and Iterate: Dive deep into analytics and user research to understand user behavior, spot trends, and formulate data-driven decisions.• Strategize and Drive: Identify growth opportunities across the customer journey, from awareness to reactivation, and develop a roadmap• Experiment Continuously: Design, implement, and evaluate A/B tests and other experiments to optimize the product & marketing campaign experience to drive growth and retention.• Collaborate: Work seamlessly with cross-functional teams - from design to engineering to marketing - to deliver on growth initiatives.• Leverage technical acumen to effectively partner with cross-functional teams to design and implement new experimentation.• Maintaining roadmap, requirements gathering, test implementation, measurement, and next-step recommendations to drive measurable increases in conversion rates and revenue.• Design and implement testing processes and internal tools, in collaboration with Engineering, Design, and Operations, that enable the team to work more efficiently and in an agile manner to support the rapid growth of the company.• Coordinate creative materials, Configure, QA and troubleshoot tests and personalizations.• Build a QA practice to verify that all test variations are working as expected before a test launch and check early data post-launch to detect any issues.• Partner with key stakeholders and translate research findings, insights, and data into actionable, measurable UX recommendations, content update or website improvements.NECESSARY INGREDIENTS:• 3+ years working in user experience design, data science, experimentation, digital product management, or similar eCommerce roles centered on insights-driven design• Well versed in testing methodologies and hands on knowledge of tools such as Optimizely, Salesforce Commerce Cloud, Contentsquare, etc.• Strong analytical proficiency required; Google Analytics & Amplitude experience preferred• Demonstrated ability to manage multiple priorities under aggressive deadlines with minimal supervision• Experience coding with HTML, CSS, and JS to implement basic tests• Is a problem solver. Proactively seeks creative solutions to achieve better UX/UI• Data oriented. Uses quantitative data, hierarchical understanding, and causal thinking to find answers• Proven track record of driving and achieving results through analyzing reports and drawing conclusions/ recommendations• Demonstrated ability to communicate effectively with engineering and marketing teams• Demonstrated ability to manage multiple priorities under aggressive deadlines with minimal supervision• Curious mindset with a bias towards action to move ideas into reality• Demonstrated ability to work collaboratively with diverse teams to achieve necessary results• Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale; "connecting the dots"AT BLUE APRON PRODUCT MANAGEMENT, WE VALUE:• Eagerness to learn cross-functionally, not only within the Data Engineering domain but also within various business functions like Culinary, Accounting, Consumer Product, Marketing, Finance, and DevOps• An openness to both giving and receiving constructive feedback with the intention of bettering everyone involved• A thirst for learning and a passion for putting new technologies, processes and patterns into practice in a realistic manner• An ability to understand how the whole system fits together at both a high level as well as at a detailed level in the given area of responsibility and beyondWHY WE LOVE THIS DISH• Competitive compensation ranging from $100,000 - $115,000• Employee Discount Program• Health, Dental, and Vision Benefits• 401(k) with company match• Generous paid time off program• Excellent opportunities for advancementBlue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Other details• Job Family Corporate• Job Function Manager• Pay Type SalaryApply Now