Internal Communications and Employer Branding Manager

As the Internal Communications and Employer Branding Manager at Boku Inc., your main responsibilities include developing an internal communications strategy that aligns with the company’s vision and goals, enhancing the Employee Value Proposition (EVP), leading employer branding initiatives across various platforms, and executing a robust social media strategy aimed at attracting and engaging talent.

To be considered for the Internal Communications and Employer Branding Manager role at Boku Inc., candidates should have a minimum of 5-7 years of experience in internal communications or employer branding, along with exceptional communication skills and a track record of successful social media strategy execution. Strong leadership and collaboration skills, as well as a data-driven approach, are also important.

Boku Inc.’s Employee Value Proposition (EVP) is enhanced through this role by showcasing our unique culture, career growth opportunities, and promoting employee success stories across internal and external communication channels. It reflects the diverse and inclusive environment we are proud of as a leading mobile payments provider.

At Boku Inc., the work culture is dynamic and collaborative. As the Internal Communications and Employer Branding Manager, you'll engage with various cross-functional teams, including HR and marketing, to cultivate a cohesive company narrative and drive employee engagement initiatives that reflect our commitment to values such as customer focus and ingenuity.

The Manager of Internal Communications and Employer Branding at Boku Inc. contributes to employee engagement by designing and delivering initiatives that enhance workplace culture, leading internal surveys to gather employee feedback, and planning events that foster a sense of community and recognition within the company.

When answering this question, focus on specific tactics such as regular newsletters, updates from leadership, and interactive platforms for feedback. Emphasize your understanding of the company’s vision and the importance of transparency and engagement.

You might explain that an effective EVP is based on employee insights and company culture. Describe how you’ll craft clear messaging that articulates growth opportunities, work-life balance, and unique company values, ensuring consistency across all channels.

Share a specific example detailing the campaign’s objectives, the platforms used (like social media), and measurable outcomes such as increased applications or improved brand perception. Highlight your role in execution and the strategies that made it successful.

Discuss how data helps you understand employee engagement and communication effectiveness. Mention tools or analytics you’ve used to gather insights and refine strategies to ensure communications resonate and achieve desired outcomes.

Emphasize the importance of listening and responsive action. Explain how you would create a culture where feedback is welcome, use it to improve your strategies, and communicate changes effectively, ensuring employees feel heard.

Talk about the importance of consistency in messaging, authentic storytelling, employee engagement, and showcasing company culture through various channels. Outline how understanding your audience and aligning with business objectives is crucial.

You could outline your approach, emphasizing collaboration with cross-functional teams, regularly reviewing company objectives, and adapting messaging strategies to reflect any changes in business direction or priorities.

Share your experience with specific social media platforms where you’ve built engaging content campaigns. Highlight achievements such as increased followership, higher engagement rates, or successful recruitment initiatives tied to your campaigns.

Explain different metrics you might use, such as engagement surveys, open rates on newsletters, attendance at internal events, and employee feedback. Mention how you use these insights to adapt and enhance communication measures.

You might outline initial steps like assessing current communication effectiveness, connecting with employees for feedback, and collaborating with leadership to align on key messages. Explain how these actions would set a solid foundation for your role.