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Marketing Operations Manager

Role Overview:

(US Based Only)


The Marketing Operations Manager is a key player in driving the success and scalability of our marketing efforts. This role is focused on optimizing and automating marketing systems (Hubspot), ensuring data accuracy, supporting campaign execution, and providing actionable insights that drive marketing performance. You will work closely with the Demand Generation Team, Sales Operations, and other cross-functional departments to ensure marketing activities are aligned, streamlined, and achieving business objectives.


This position is perfect for someone who thrives in a fast-paced environment, is passionate about data, process optimization, and has a proven track record in implementing marketing technologies and managing marketing operations.


Key Responsibilities:


Marketing Systems & Technology Management
  • Conceive, build, and optimize scalable marketing automation processes and templates across campaigns, lead nurturing, and customer engagement programs
  • Implement and manage marketing automation workflows (e.g., lead nurturing, lead scoring, and email campaigns) to improve the efficiency of the marketing team.
  • Create easy-to-follow playbooks and resources to level-up best practices and keep everyone on the same page across teams.


Data Management & Analytics
  • Dive deep into ad hoc analyses across channels like SEO, paid search, website, and event marketing, uncovering actionable insights that directly shape strategy and drive growth.
  • Shape the evolution of Bonusly’s measurement frameworks—such as attribution modeling and MMM—ensuring our methods adapt to the company’s growing needs while delivering sharper ROI insights and driving smarter marketing investments
  • Orchestrate the integration of customer data across our marketing technology stack.


Campaign Performance & Reporting
  • Support stakeholders with end-to-end campaign execution including list uploads, audience segmentation, attribution reporting and analysis.
  • Collaborate with the creative, content, and product marketing teams to ensure campaigns are executed efficiently and meet target goals.
  • Support planning and forecasting: Collaborate with marketing, sales, and finance teams to develop accurate demand forecasts, track campaign performance, and allocate marketing budgets effectively. Utilize historical data and insights to predict pipeline growth, optimize marketing spend, and align initiatives with company revenue goals


Required Skills and Qualifications:
  • Experience: 3-5 years of experience in Marketing Operations or similar roles, with a focus on marketing automation, data analysis, and campaign performance management.
  • Technical Skills: Strong experience with Hubspot. Proficient in analytics tools (Google Analytics & Google Sheets) and the ability to derive insights from large datasets.
  • Analytical Mindset: Strong ability to analyze data, interpret results, and make data-driven decisions.
  • Process-Oriented: Comfortable identifying inefficiencies and creating streamlined workflows and processes to improve productivity.
  • Project Management: Ability to manage multiple projects, prioritize tasks, and work across teams to achieve marketing and business objectives.
  • Communication Skills: Excellent written and verbal communication skills to present findings and collaborate effectively with cross-functional teams.
  • Attention to Detail: Ability to manage complex systems and processes with a focus on accuracy and consistency.
  • Self-Starter: Ability to take initiative and work independently in a fast-paced environment while collaborating effectively with teams.


Preferred Qualifications:
  • Experience w. Chili Piper, Zoominfo, Clearbit 
  • Experience with ABM (Account-Based Marketing) strategies or demand generation.
  • Experience working with a SaaS company or in a B2B marketing environment.


Compensation
  • Base Salary: $100,000-$130,000
  • Equity: 0.03% - 0.06%


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Average salary estimate

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What You Should Know About Marketing Operations Manager, Bonusly

Are you ready to take your career to the next level as a Marketing Operations Manager with a dynamic remote team? Here at our company, we believe that marketing is not just about creativity, but also about data-driven strategies that yield results. As our Marketing Operations Manager, you'll be at the forefront of optimizing and automating our marketing efforts using Hubspot, ensuring we’re on the cutting edge of technology. You'll play a crucial role in interfacing with our Demand Generation Team, Sales Operations, and other key departments to make sure our marketing initiatives are seamless and aligned with our business objectives. With your passion for data and process optimization, you’ll implement marketing automation workflows that enhance our campaigns and improve efficiency. You'll analyze various marketing channels to drive actionable insights, helping us allocate budgets effectively and ensuring we maximize our ROI. Managing multiple projects in a fast-paced environment won’t just be a part of your day; it’ll be a chance for you to shine as you create resources that empower your teammates and enhance our marketing playbook. With a base salary between $100,000 to $130,000 and equity opportunities, this role is perfect for self-starters eager to make a significant impact within our company. Join us, and let's take on the marketing world together!

Frequently Asked Questions (FAQs) for Marketing Operations Manager Role at Bonusly
What are the main responsibilities of the Marketing Operations Manager at our company?

The Marketing Operations Manager is responsible for optimizing and automating marketing systems like Hubspot, managing marketing workflows, supporting campaign execution, and analyzing performance data. This role ensures that marketing activities align with business objectives and provides actionable insights to drive success.

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What qualifications do I need to apply for the Marketing Operations Manager position?

To apply for the Marketing Operations Manager position, candidates should have 3-5 years of experience in marketing operations or similar roles, particularly focusing on marketing automation and data analysis. Proficiency with Hubspot and strong analytical skills are essential.

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What tools will I be using as a Marketing Operations Manager at your company?

As a Marketing Operations Manager, you will primarily use Hubspot for marketing automation, alongside analytics tools like Google Analytics and Google Sheets for data interpretation and campaign performance evaluation.

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How does the Marketing Operations Manager collaborate with other teams?

The Marketing Operations Manager collaborates closely with the Demand Generation Team, Sales Operations, creative, content, and product marketing teams. This collaboration ensures that campaigns are executed efficiently and align with overall marketing and business goals.

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What is the salary range for the Marketing Operations Manager role?

The salary range for the Marketing Operations Manager role is between $100,000 to $130,000, along with equity opportunities which range from 0.03% to 0.06%, making this position not only rewarding in terms of salary but also in shared company value.

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Common Interview Questions for Marketing Operations Manager
Can you describe your experience with marketing automation tools?

Certainly! I have extensive experience working with Hubspot, where I've optimized marketing workflows and implemented automation processes to enhance lead nurturing and segmentation. I’ve successfully used analytics to track performance and make data-driven decisions.

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How do you handle data analysis in marketing operations?

In my experience, data analysis is crucial in marketing operations. I utilize tools like Google Analytics to dissect data from various channels, track campaign effectiveness, and derive actionable insights that inform strategy and budget allocation.

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What’s your approach to managing multiple projects?

I prioritize tasks by aligning them with the overall business objectives and deadlines. By creating detailed project plans and leveraging project management tools, I ensure that I remain organized and can keep track of the progress across all fronts.

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How would you improve a marketing process that you find inefficient?

To improve an inefficient marketing process, I would first analyze the current workflow to identify bottlenecks. Then, I’d collaborate with team members to gather insights before implementing optimized processes that streamline our work and enhance productivity.

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Can you give an example of a successful campaign you managed?

One campaign I led involved an integrated approach utilizing email marketing and SEO to promote a new product launch. By analyzing engagement data, I was able to adjust our strategy mid-campaign, which ultimately increased our conversion rates by 20%.

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What strategies do you use for campaign performance reporting?

I use a combination of dashboards and detailed reports to track key metrics such as ROI, lead conversion rates, and audience engagement. Regular analysis allows me to identify trends and optimize future campaigns based on past performance.

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How do you ensure communication across cross-functional teams?

I prioritize regular check-ins and updates through project management tools and status meetings. By fostering an open communication culture and creating shared resources, I ensure that all teams remain aligned on goals and strategies.

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What role does attention to detail play in your work?

Attention to detail is vital in marketing operations as even the smallest mistake can lead to significant repercussions. I double-check all campaign elements, data sets, and reports to ensure accuracy and maintain high standards in all of our marketing efforts.

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How do you approach learning about new marketing technologies?

I stay updated through industry blogs, webinars, and professional networks. I also engage in hands-on experimentation with new tools to understand their capabilities and find ways to integrate them into our existing workflows.

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What is your experience with lead nurturing strategies?

I have implemented several lead nurturing strategies using automated workflows in Hubspot. These include tailored email campaigns, personalized content delivery, and nurturing tracks designed to guide leads through the buyer's journey effectively.

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Our mission is to help people connect with their work and each other in meaningful ways. Our vision for every organization to reach success by using Bonusly to develop purposeful, inclusive, and high-achieving teams. At Bonusly, our values aren’...

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Full-time, remote
DATE POSTED
January 8, 2025

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