Director, Digital Experience & Content

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.Job DescriptionThe Director, Content & Digital Experience is responsible for creating a best in class premium and immersive experience for consumers on brand site to drive both engagement and conversion. Reporting to our VP, Global DTC, this person will build, manage, and lead the website experience across all global Bose sites including responsibility for digital experience roadmap, merchandising, content strategy, SEO, UX, UI, testing, and analytics.Primary Responsibilities :Build & execute a digital experience strategy that drives customer engagement and frictionless conversion resulting in higher acquisition and retention.Elevate the website experience to deliver a premium experience focused on discovery and exploration along with conversion.Deliver best in class site UX/UI for frictionless journey for different customer segmentsReinforce continuous Test & Learn effort. Make data driven decisions while constantly testing and learning and consistently providing post-program ROI analysis paired with consumer insights to make recommendations to increase sales and drive a premium brand experience.Regularly benchmark against best in class websitesBuild and maintain 3 yr site experience innovation roadmapPartner with Digital Production on prioritization and execution of roadmap to deliver the experience.Effectively collaborate with the personalization and technical teams to deliver hyper personalized experiences on site.Create a content strategy for the global website that can also be leveraged in other digital channels and ties into the overall marketing strategy and marketing calendar.Articulate content strategy for exploration vs. conversion, brand vs. product, brand generated vs. user generated.Design strategy to address different customer segmentsPartner effectively with creative and marketing to brief in assets that bring the product and partner stories to life on the websiteMeasure performance of assets and strategically leverage assets with different audiences using personalization.Make SEO a true priority to gain authority in necessary areas.Develop best in class digital merchandizing capabilities with strong tie to brand storytelling.Collaborate with Brand and Product teams to develop vision and strategy for consumer experiences balancing business needs with technological capabilities.Build cross-functional relationships with Brand Marketing, Creative, IT and Digital Production teams to ensure prioritization, alignment and seamless execution.Knowledge, Skills, and Experience Requirements:Digital Strategy - shows visionary thinking and demonstrates expert knowledge to solve complex, organization-wide, or externally facing issues.Analytical – can recognize patterns and drive data-based decisions and elevate demand generation practice.Great Partner - strong relationship and consensus building skills.Leadership - Track record of hiring, leading, and training high-performing digital teams.Gifted Communicator - excellent communication skills and the ability to effectively present to senior leadershipOrganized - strong organizational and project management skills.Right brain/left brain - Highly passionate, problem solver with strong creative and analytical skillsStoryteller – understands merchandising, content, design, and user experience to create the most compelling presentation possible.Education & Experiences:15 years in a digital capacity managing Ecommerce Site Experience and Content strategyExperience working with Saleforce platform a plusPeople ManagerDiversity mindsetGlobal#LI-SS1Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com