Social Media Specialist II Job

Additional Locations:Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - Caring - High PerformanceAt Boston Scientific, we ll give you the opportunity to harness all that s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we ll help you in advancing your skills and career. Here, you ll be supported in progressing whatever your ambitions.About the role:The Social Media Specialist for Urology and Pelvic Health (UroPH) will effectively advance Boston Scientific s presence as a leading health care company on social media and digital channels. As part of the Social Media team, the specialist is responsible for management of the business division social channels, including Twitter, LinkedIn, Facebook, and YouTube. Management of these channels encompasses all facets strategy, content development, copywriting, liaising with agencies and cross-functional partners, regulatory, legal, and clinical reviews, publishing, social listening, analytics and more. This role reports to the Boston Scientific UroPH Social Media Community Manager and helps this leader manage all aspects of these channels across all the UroPH franchises and for healthcare professionals (HCP) and direct-to-patient (DTP) audiences.In addition to meeting the experience requirements outlined below, this individual must have a proactive, can-do attitude and a highly collaborative communication style. S/he must also demonstrate an ability to influence peers, colleagues and senior stakeholders who participate in the contribution and review process. This individual must also be deadline oriented.Your responsibilities include:• Develop social media content for all social platforms in alignment with franchise communication strategy, and work with cross-functional partners on copywriting, graphic design, and reviews• Monitor Boston Scientific social conversations to find engagement opportunities, and manage complaints or off-label references in accordance with SOP• Assess topics and trends from social media influencers, key opinion leaders (KOLs) and competitors to suggest enhancements to Boston Scientific strategy• Work with media agency to launch paid social campaigns and make ongoing optimizations• Educate internal stakeholders on social media strategy and channel plans, and leverage them as content and SME partners• Analyze social media organic and paid data on regular basis, and develop reports with recommendations to share with internal stakeholders• Utilize social listening tools and capabilities to uncover relevant topics and keep a pulse on social media environment around specific topics and products• Collaborate with Content Strategists, Digital Marketing, Meetings & Events, and cross-functional colleagues to ensure social media programs align with broader Boston Scientific brand and social media requirements• Develop (over time) a subject matter expertise about relevant UroPH topics, potential content and KOLsQuality System RequirementsIn all actions, demonstrate a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.What we're looking for:3-5 years of experience in:• Managing a social media community in a highly regulated industry such as healthcare, medical device, biotech, among others• Curating and developing content suitable for various audiences and social platforms• Operating within a branded environment and complying with global brand standards• Developing, executing, and measuring social media strategies• Leveraging social management and listening tools, such as Social Studio and Radian6• Bachelor s degree in English, Communications, Journalism, Marketing, or another relevant fieldPreferredQualifications:• Deep understanding of all social platforms including best practices for content development and distribution in each venue (Facebook, Twitter, YouTube, LinkedIn, and Instagram are key)• Experience with social media advertising and paid media• Superior social media writing skills for both healthcare professional and for patients/caregivers• Graphic design experience is a plus to help develop some social visuals• Demonstrated ability to lead and influence leadership and internal stakeholders• Ability to connect the dots between business, communications, digital and social strategies to tell a cohesive narrative• Desire to grow their career in social and digital marketingRequisition ID:481085As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do as a global business and as a global corporate citizen.So, choosing a career with Boston Scientific (NYSE:BSX) isn t just business, it s personal. And if you re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.Estimated Salary: $20 to $28 per hour based on qualifications.