Job details

Associate Director, Loyalty & CRM (Contract)

About This Role

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.

Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.

Bounteous is a leading digital innovation partner for the world’s most ambitious brands. Our organization creates transformative digital experiences through services that include strategy, experience design, technology, analytics and insight, and marketing.

We are looking for an Associate Director, Loyalty & CRM to lead designing, refining, and optimizing CRM and loyalty programs, as well as retention marketing strategies across client engagements. This role will also be responsible for developing strategies around offers, campaigns, and additional marketing tactics set forth by the program. The Associate Director, Loyalty & CRM reports to the Director, Loyalty & CRM and will work closely with Product, Creative, and Analytics & Insights teams.

Role and Responsibilities

Lead CRM client engagements from discovery through deployment
Leverage expertise in retention based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies to develop programmatic approaches to increase customer lifetime value
Lead all phases of the engagement and retention initiatives including scoping, discovery, ideation, program design, modeling, launch strategy, and ongoing execution of offers and campaigns
Consistently measure, monitor, evaluate, and refine engagement and retention programs to maximize incremental revenue and profit results
Define and benchmark CRM and Loyalty KPIs against the competitive landscape as well as use data and analytics to develop the business case opportunity connected to program design including quantifying ROI and identifying KPIs
Collaborates closely with cross-functional team across program implementation, solutions engineering and customer success - bridging CRM & Loyalty programs from initial client objectives to optimal execution
Lead materials creation and presentations for new business opportunities related to CRM & Loyalty
Responsible for the performance of major accounts from Loyalty & CRM perspective as well as the optimization of CRM

Preferred Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field
Minimum of 10+ years experience in Marketing, Loyalty Strategy, CRM, Communications with some agency experience
Understanding of CRM or user level schema for use in segmentation and targeting
Analytical mindset and unparalleled attention to detail; demonstrated success in measurement of marketing activity; clear understanding of ROI
Proven experience with utilizing email and sales data for trend analysis
Excellent written and verbal communication skills
Enjoy problem solving and making complicated situations simple and painless
Thrive in a fast-paced startup environment where flexibility and adaptability are key

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.

Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.

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