Brand & Content Marketing Manager

Brand & Content Marketing Manager

Job Snapshot

Position – Full Time

Industry – FinTech (Startup)

Business Type – Digital Lending & Payment Solutions

Function – Marketing

Education – Bachelor's Degree

Experience – 5+ years

Location – Weston, FL and/or remote

Job Description

Summary

SellersFunding (the “Company”) is hiring a Brand & Content Marketing Manager on a full-time basis reporting directly to the Chief Marketing Officer. The primary responsibilities of this role include owning the brand, creative and content direction, execution, measurement, optimization, and reporting of brand and content marketing activities to drive brand awareness, thought leadership, lead generation, demand generation and loyalty.

While managing a team of 3-5 marketing professionals and contract designers and writers working collaboratively within the marketing team and cross-functionally with Sales, Product and Business Development, the Brand & Content Marketing Manager will produce a brand strategy and content roadmap to build our brand, establish consistent messaging, generate leads, establish SellersFunding as industry leaders and nurture segments throughout the funnel and customer lifecycle across multiple channels.

The ideal candidate is startup minded, enthusiastic for new challenges, and wants to build a playbook rather than follow one. They make data-driven decisions to ensure the success of their initiatives farther in the sales funnel and are motivated by performance-based targets.

Essential Functions:

• Manage the visual and written brand to maintain consistency of content and message throughout SellersFunding.
• Build and grow the content marketing plan.
• Analyze content performance to build upon momentum of top-performing content and identify new opportunities.
• Create content strategy for buyer personas.
• Own dashboards and KPIs and drive monthly content planning.
• Collaborate with Marketing, Events team, Product, Sales & Business Development to identify branding and content opportunities that will optimize funnel conversions and increase retention.
• Develop content for client storytelling to be used at various touchpoints.
• Ensure best practices are implemented for various channels, including SEO, email, etc.
• Collaborate with Leadership, CMO & Marketing Director on brand messaging.
• Write dynamic, on-brand long and short form copy that aligns with our high-level messaging for relevant personas.
• Develop on-going plan to refresh content each quarter.
• Develop a brand and content competitive analysis.
• Research & report on industry trends.
• Collaborate with Marketing Team on brand awareness campaigns & driving engagement on social channels.
• Manage 3-5 direct reports and content and design contracted teams
• Manage vendors to expected project costs.
• Build and drive the PR engine to maintain SellersFunding is top of mind and first in the consideration set with potential partners and clients.
• Collaborate with Marketing & Sales to develop A/B tests for messaging and content; analyze results and make recommendations.
• Drive the review and approval process of all content components with creative/brand team, legal and compliance, and key stakeholders.
• Create and/or manage messaging for landing pages, direct mail, email campaigns, in-app, product & more.
• With the CMO, lead the roll out of a company-wide rebrand, with a focus on ensuring all messaging and collateral exceed our high standards for graphic design.

Qualifications and Skills:

• Bachelor's Degree preferably in Marketing, Business, or related field
• 5+ years' experience in Brand & Content Marketing
• Prior experience managing brand and content marketing programs is a must
• Experience with a content management system, such as WordPress
• Solid understanding of market segmentation and persona building
• A proven track record of successful project management
• Comfort with being managed to performance metrics
• Strong writing skills, especially for short form and long form copy
• Knowledge and understanding of content marketing analytics, KPIs, and reporting, and how this rolls up into department KPIs
• A bias for action: a reflex to execute on ideas
• Entrepreneurial, self-motivated, roll-up-your-sleeves doer motivated by long-term success
• Experience with strategy and management of video content such as customer testimonials, explainer videos, company videos, etc.
• Excellent written and verbal communication skills
• Ability to work effectively in ambiguous situations and ability to multi-task
• Self-motivated with strong interpersonal skills to actively implement ideas in a startup environment

Work Environment

A fast-paced job in a co-work setting – requiring the flexibility to interact with the Company's different teams either locally, remotely, or virtually.

Benefits

SellersFunding is committed to the well-being of our employees. Some of our benefits include:

• Competitive salary with opportunity for growth
• Ongoing training and development
• Generous PTO Policy, including 11 paid holidays
• Health benefits (medical, dental, vision) with employer contribution
• Teladoc virtual health visits
• Long-term and Short-term disability
• Life Insurance
• 401(k)

About us

SellersFunding is a startup business – founded by a group of successful serial entrepreneurs and financial services experts that are seeking to make a difference in the new economy.

Our Value Proposition is to provide online eCommerce Merchants an easy way to access working capital and payments solutions across multiple platforms and geographies. Visit us @ www.sellersfunding.com.

Equal Employment Opportunity

SellersFunding Corp. is an equal opportunity employer and is committed to providing equal employment opportunity for all qualified persons. SellersFunding will recruit, hire, train and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, creed, sexual orientation, national origin, gender, gender identity, age, genetic information, marital status, disability, covered veteran status, or any other legally protected status.

Note that SellersFunding does participate in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

E-Verify

Note that SellersFunding does participate in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.