Brand Content Strategist

Your Team

As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been recognized by Forbes as one of the World’s Best Places to Work three years in a row (2020, 2021, 2022), ranking among the top 50 companies across the globe in the IT category. Check Point has also been named to Forbes’ list of World’s Top Female-Friendly Companies. If you want to make the world a safer place and join an award-winning company culture – you belong with us

Your Impact & Responsibilities

Description

As Brand Content Strategist you will be responsible for ensuring Check Point’s story and global value proposition are consistently told across all written and multimedia formats. You will work across the company with stakeholders in corporate marketing, product marketing, research & development, and others to deliver messages that meet our customers wherever they are in their buying journey. Keeping an eye on competitors and staying on top of industry trends is a must – as is the ability to work collaboratively with colleagues across time zones and cultures.

Major Responsibilities

• Build storytelling muscle for Check Point – humanizing cybersecurity and the ways in which security keeps us all safe, as well as highlighting the technology and people who make it possible
• Create strong editorial checks and balances, clear style guidelines and ensure consistency of messages across written thought leadership, technical & product content, videos, global & localized Check Point websites, social media channels, press releases and campaigns.
• Collaborate to develop a companywide content strategy and compelling stories with a sense of newsworthiness, authenticity and relevancy to drive awareness of, and engagement with, the Check Point brand, executives and products with key audiences across all channels.
• Consult with stakeholder groups to develop engaging, on-brand messages and content.
• Drive the editorial calendar for the company with input from marketing, product and PR.

Your Knowledge & Skills

• B.A. in communications, marketing or business preferred
• 8+ years of content strategy/development or copywriting experience
• Very organized with high-attention to detail; a problem-solver who isn’t afraid to ask questions
• Excellent presentation and people skills with a strong ability to build and maintain relationships across geos
• Passion for visual and multimedia storytelling
• Thrive in a fast-paced and ever-changing environment
• Must be eligible to work in the US without sponsorship from an employer now or in the future

  EOE M/F/Veterans/Disabled

The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $166,500 - $252,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee’s role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.