Brand Experience Specialist - Loyalty Programs - job 2 of 2

Job Description Overview:

ASUS is looking for an energetic, hard-working and creative marketer to contribute to our gaming and content teams. Your responsibilities include growing and fostering the Republic of Gamers and ASUS brand through our loyalty program, community gaming/content creator partnerships and collegiate/university strategic partnerships.

Essential Duties and Responsibilities:

• Manage loyalty programs, including working with our agency, continually updating the program and create email marketing campaigns to update fans
• Works closely with product marketing to create and execute marketing campaigns focused on engagement, creating advocates and increasing awareness for the ROG and ASUS.
• Analyze campaign results and continually refine strategy based on key learnings
• Understand competitive landscape, gather insights and key learnings to inform growth strategy
• Manage community (gaming/content creators) activities through partners
• Works closely with industry partners to engage the community through local activations ensuring ASUS/ROG voice share is maintained
• Ability to build marketing moments around community activations that emphasize the Republic of Gamers and ASUS brands
• Develop and manage university/collegiate esports partnerships
• Understand ASUS/ROG brand position within the market and build a winning strategy to increase brand presence and return on investment
• Provide meaningful insights on a regular basis along with recommendations based on business objectives and KPI’s
• Maintain good attendance and punctuality
• Perform other job duties as assigned*

Required Qualification:

Years of Education

• Bachelor's degree in Marketing, Communications, or related field, or equivalent years of experience

Work Experience

• Minimum 2+ years marketing experience
• Experience with working in a team environment and interacting with all levels within the company
• Experience with partnership building
• Experience with creating reports

Knowledge and Skills

• Good understanding of PC gaming, eSports and general knowledge of the PC industry preferred
• Creative, diplomatic, and calm under pressure with great interpersonal skills
• Team player with the ability to work in a fast paced environment
• Experience working with cross-functional teams
• Well organized and able to multi-task efficiently and effectively
• Ability to effectively communicate your ideas
• Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
• Excellent written and verbal communication skills in English

Preferred Qualifications:

• Previous experience with large brands and media outlets.
  
  

Working Conditions:

• Office Only: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time

$65,000 to $75,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.