Brand Insights Senior Manager

TIDAL is looking for a strategic Brand Insights Senior Manager to join the Global Marketing team and support the Marketing organization in their pursuit of building a globally loved brand and bringing the next generation of artists and fans to TIDAL.

You will play a pivotal role in informing marketing and business decisions by owning key insights and research projects from strategy through execution and collaborate with cross-functional leaders across Brand Marketing, Paid Media, Creative, International and Product teams to answer relevant business questions about our brand and consumers.

You have experience working with world-class consumer brands, are passionate about the consumer experience, and have a talent for data story-telling. You are experienced in translating data-driven insights into marketing actions and business recommendations. Reporting to the Global Brand Strategy, Insights & Measurement Lead, this is an opportunity to help shape our current brand and marketing efforts, and future go-to-market strategies.

You Will:

• Execute research projects to support brand strategy and marketing on several areas, including brand health, audience segmentation, customer experience, and marketing communications
• Promote a culture anchored in empathetic consumer understanding by elevating the knowledge we have of our target audience and customers, uncovering compelling insights to influence marketing and product strategy
• Define research needs and lead qualitative and quantitative research to inform key marketing and business initiatives. Focus areas may include: global brand tracking, consumer profiling and segmentation, research informing brand strategy and positioning, campaign measurement, and creative testing and optimization
• Synthesize research findings into insightful observations with clear, actionable business implications and strategic, actionable recommendations, working closely with leads of stakeholder organizations
• Communicate findings to senior leadership in a clear and compelling way, leading discussions that help inform decision-making across the businesses
• Share relevant consumer, cultural and competitive insights and best practices across marketing and beyond, while mentoring cross-functional team members think insights-first in their work
• Be a voice of the consumer and become an expert on TIDAL's brand, products, target customer, and subscribers. Understand trial, purchase and usage barriers across audiences and markets, and identify solutions with cross-functional teams to address them.

You Have:

• 8+ years of experience leading research projects in a corporate setting or at a research agency, with experience using research to influence brand, marketing and creative strategy
• Experience managing research engagements in the areas of measurement, segmentation, attitudes and ad hoc custom research
• A balance of creative and analytical skills with the ability to define research questions, identify appropriate methods, execute studies, and synthesize findings
• Expertise using quantitative methods for market research and measurement (e.g., brand tracking, segmentation, NPS/customer satisfaction, concept testing, campaign measurement, market sizing, pricing, syndicated data analysis).
• Experience designing and leading qualitative fieldwork using a range of techniques (e.g., in-depth interviews, focus groups, ethnographies, digital diaries)
• Experience finding trends in the data, articulating the "so what," and translating insights into actionable recommendations for marketing and product stakeholders
• A strong understanding of brand strategy and an ability to lead broad brand tracking and consumer profiling initiatives
• Excellent data story-telling skills, the ability to present findings and recommendations to senior leadership (Google Slides experience )
• An understanding and curiosity for cultural and industry trends, ability to connect the dots between how consumers think and feel and about our business
• Passion for TIDAL's brand and mission, the music category, and consumer brands

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $138,200 - USD $169,000
Zone B: USD $128,500 - USD $157,100
Zone C: USD $121,700 - USD $148,700
Zone D: USD $110,600 - USD $135,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.