Brand Management Manager - job 2 of 2

Your Journey at Crowe Starts Here:

At Crowe, you have the opportunity to deliver innovative solutions to today’s complex business issues. Crowe’s accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a “Best Place to Work.” We are 75 years strong and still growing. Come grow with us!

Job Description:

The Manager, Brand Management is an integral part of the Brand Team, serving in a leading role across the Marketing function. The Brand Team is a proactive, creative and nimble team that is dedicated to building a relevant, differentiated and well-known Crowe brand that supports purpose-driven growth. The Brand Management Manager is responsible for providing clear and consistent guidance for the impactful use of the Crowe Brand and protecting the Brand against risk. Success in the role depends on the ability to develop strategic insight, inspire stakeholders, and confidently deliver clear and compelling brand guidance. This individual is a Champion for Brand and its value.

Responsibilities:

Working with Assistant Director, Brand and the Director, Brand+Insights, the Manager, Brand Management’s responsibilities span two main areas:

Brand Guidance

• Serve as Subject Matter Expert of the Crowe Brand Standards (developed and owned by Crowe Global) with a keen understanding of the importance of consistency and where flexibility is needed/possible.

• Provide instructional guidance to help internal stakeholders, decision makers and agencies understand how the Brand Standards support business strategies. Support various groups in finding strategic and innovative ways to use the Crowe Brand to enhance their initiatives, campaigns or other priorities.

• Develop and share supplemental and campaign style guidance as needed to address market trends, channel gaps and Crowe priorities while supporting the overarching global Brand Standards.

• Work with teams responsible for media strategy to optimize brand for various tactics, channels, audiences, and regions

• Lead regular refresh of firmwide assets (including templates, credentials, signage, etc.) to maintain fresh use of the Brand Standards and alignment with firm strategy.

Brand Governance

• Develop and lead a review process to govern the use of Brand Standards across deliverables. Lead assessments of Brand Standard application.

• Act as an escalation point for brand identity and naming reviews/approvals, issue resolution and brand consultation to ensure the consistent application of Brand Standards.

• Monitor internal and external use of the Brand and Crowe IP including the governance of endorsement strategy and 3rd party usage of Crowe brand

• Maintain a logical Brand Architecture Policy and support the naming of new Crowe assets

• Act as a strategic advisor during mergers, acquisitions or new product introductions to ensure the protection of the Crowe brand

Skills / Behaviors

• Confidence to lead high priority projects, collaborative effectively and delegate where necessary

• Ability to communicate complex (and sometimes ambiguous) concepts in a clear and confident manner.

• Exceptional writing and project management skills

• Curiosity and creativity to connect dots and try new methods to support Brand

• Desire to participate in a culture driven by Purpose and Values, as such demonstrating Care, Trust, Courage and Stewardship.

Qualifications

• Requires 6-8 years of marketing, consulting or agency experience preferred. Experience in marketing or brand management at B2B or professional services, a plus.

• Requires a minimum of 5 years of experience providing subject matter expertise in branding fundamentals, with demonstrated ability to constructs, manage and communicate Brand Standards.

• Bachelor’s degree required

• MBA or other master’s degree preferred

• Expert level proficiency of MS Word, Excel and PowerPoint

• Experience with digital asset management platforms

• Experience working on a brand refresh, a plus

• Experience with IP and Trademark law, a plus

• Experience working with senior partners/leadership and diverse teams in a matrix environment, a plus

• Knowledge of visual design principles and theory, a plus

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Crowe, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $69,284.00 to $154,664.00.

Our Benefits:

At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!

How You Can Grow:

We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!

More about Crowe:

Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.

Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Crowe LLP does not accept unsolicited candidates, referrals or resumes from any staffing agency, recruiting service, sourcing entity or any other third-party paid service at any time. Any referrals, resumes or candidates submitted to Crowe, or any employee or owner of Crowe without a pre-existing agreement signed by both parties covering the submission will be considered the property of Crowe, and free of charge.